Liquid Music

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Liquid Music
Mysterious Resonances
by Clark Smith winemaker,
WineSmith
Presented July 31, 2007 for the Australian
Wine Industry Technical Conference Adelaide,
South Australia
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• Why Arent peak experiences consistent?
• Why cant we vinify by recipe?
• Why does 10 ppt TCA cause astringency?
• Is subjectivity arbitrary?

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1999 CSU Fresno Syrah     Ø    26 of the wine
was reduced to 10.1 for blending   Ø    0.1
alcohol increments   Ø    31 wines between 15.5
and 12.5 v/v EtOH   Ø    n 22 judges.   Ø   
Acclamation voting preference frequencies (Figure
1)   Ø    Four points of harmonious balance
obtained  
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P2 analysis of observed vs. expected   "
lt 0.1 (Very Highly Significant)
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Shared attributes of wine and music

• Strong visceral appeal
• Revenues from music exceed pharmaceuticals
• There are no 100 beers
• Non-linear consonance and dissonance (sweet
  spots)
• Strongly shared sense of harmony
• Broad disparity of stylistic preference
• Both carry emotion
• resonance demonstration
• Immediate, proximate and root influences are all
  present simultaneously

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MUSICAL APPRECIATION
STYLE
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WINE APPRECIATION
STYLE
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Clinical Tools for Cognitive Musicology

• Behavioral studies of brain injuries
• Magnetic Resonance Imaging
• Electro Encephalography
• Positron Emission Tomography

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Blues processing
Males
Females
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Music Cognition neurological process mapping
identifies the following distinct mental systems

• Logical processing
• Sensory processing
• Motor processing
• Visualization
• (daydreaming)
• Emotional processing
• Pleasure system
• Aversion system
• Memory

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Memory Functionality
Aroma Flavor

• Short term
• Experiential
• Computational
• Long term Implicit
• Procedural
• Perceptual Priming
• Long Term Explicit
• Episodic
• Semantic

DEFECTS
Swirl, sniff, spit
I.D.
EVENT RECALL
sense of place
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Emotional Processing

• Temporal melody emotional progression
• anticipation leading to resolution
• Intrinsic mood (underlying theme)

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N.M. Weinbergers case subject I.R.
Separate functionality of melody vs intrinsic
mood

• Bilaterial damage to temporal lobes, auditory
  cortex
• I.Q. and general memory normal
• No language difficulties
• No melody recognition or recollection
• Emotional reactions completely normal!

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Primary and Secondary Emotions
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Emotional Shapes(Sentics, Manfred Clynes)
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Emotional Processing

• Temporal melody emotional progression
• anticipation leading to resolution
• Intrinsic mood (underlying theme)
• Consonance processing cascade
• Reward system
• Sympathetic nervous system (relax)
• Euphoria
• Dissonance processing cascade
• Parasympathetic system (alert to danger)
• Limbic system (fight or flight)

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Blood and Zatorre, 2001

• PET scan imaging of subjects listening to musical
  intervals
• C / G (perfect fifth)
• orbitofrontal area (part of Reward System)
• area below corpus callosum (sympathetic?)
• C / C
• right parahypocampal gyrus (fight or flight)

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Thalamus characterizes stimulus
Stimulus
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0.1 Alcohol Difference!
Frontal Lobes (Reward System)
Thalamus characterizes stimulus
HARMONY
DISSONANCE
Limbic System (danger)
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Winemaking Implications

• Borrow from musical approaches to quality
• Map wine style emotions through music resonance
• Better aesthetic crosstraining for enologists

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Practice GrapeCraft
The practical art of touching the human
soul with the soul of a place by
rendering its grapes into liquid music.
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www.grapecraft.com
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Thank you for your kind attention.