BSBEBUS401A Conduct online research BSBEBUS404A Trade online

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BSBEBUS401A Conduct online research /BSBEBUS404A
Trade online

• Bob Balderstone Room 10.112B St. Albans,
  Telephone [phone]
• Bob.Balderstone_at_vu.edu.au
• Web http//www.staff.vu.edu.au/TAFEMkt
• Sharmila Brown Room N215.2 Nicholson Street
• Telephone [phone]
• Email Sharmila.Brown_at_vu.edu.au

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What we will be doing today

• Method
• Schedule
• Assessment outline
• Accessing the web
• Resource pages
• Underpinning knowledge

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What are some of the tools that help us use the
internet?

• List as many as you can

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URL stands for?

• Protocol//machineaddress/directory/filename
• What are some protocols?

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Server name
Country

• www.staff.vu.edu.au/TAFEMkt
• Type of organization
• Directory

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Accessing the web

• Your VU Username and Password
• Username your Student ID number preceded by an
  s.
• For example s1234567.
• default Password is your date of birth. format is
  ddmmyyyy.
• For example if your birth date is January 1
  1974, you type 01011974

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Resource pages

• The resource pages will have copies of most
  handouts, worksheets, overhead slides, etc.
• URL http//www.staff.vu.edu.au/TAFEmkt
• Then take Bob Balderstones pages
• Then under FULL TIME
  
• Conduct online research/Trade online

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Work with the people next to you to get answers
to the following

• What is a web browser?
• What is a URL?
• What is a protocol?
• What is a search engine?

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Underpinning knowledge

• What is Marketing and where does it fit in the
  business?
• Write your answer on a piece of paper NOW.
• Show it to the person next to you.

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Before you can answer a question

• you have to know something

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Your online shop

• Your group will be setting up an online retail
  operation selling real products to real customers
  from a real online website by the end of the
  semester. The assessment items are designed to
  help you with what you will need to do to
  succeed.
• Your business idea MUST BE APPROVED BY THE
  INSTRUCTORS. It must be legal and have nothing
  to do with sex, intoxicants or nightclubs
• NAMES OF GROUP MEMBERS TO BE SUBMITTED NOW

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Task 1 Opportunity idea generation and
exploration 10

• Prepare an information gathering plan to get the
  information you will need to decide which
  business idea to develop. Your plan should
  combine online research and non-electronic
  sources of information. Relevant Search engines
  and databases should be identified. Your plan
  should include a table showing each information
  item you want to get, where you think you can get
  it, the group member who will get it and how it
  will help you make your decision.
•  
• Submit your list of ideas and information
  gathering plan for grading. Approximately 2 typed
  pages.

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What sorts of business opportunities will your
group consider and how will you go about choosing
the best one?

• Make a list of at least ten possible ideas for
  further investigation.
• To do this each group member should write down
• Part or full time jobs
• Contacts through family or friends
• Hobbies (arts and crafts, collecting things,
  etc.)
• Sports interests
• Skills (like hairdressing, makeup, cooking, car
  detailing
• Consider
• Things you can make or grow
• Services you can provide
• Things you can obtain and sell
• Etc

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Some factors to look at when deciding on a
possible business idea are

• People this will appeal to how many are there
  do they buy on the net?
• Competition are there other places they can get
  the same thing
• What equipment, people and skills do we need?
  have we got them or can we get them?
• What are the suppliers like?
• How much money will this take? How much will it
  generate?

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Purpose and scope of the research brief

• What is the problem?
• What are we trying to do?
• What are the main decisions we have to make?
• What is at stake? How important is this?
• Who is involved?
• Time
• Resources available

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The data plan