Introduction to Microsoft adCenter

1
Introduction to Microsoft adCenter

• Javed Laher UK Search Media Strategist
• Lee Blyth Lead Search Media Strategist
• 1st February 2008

2
Agenda

• Introduction
• Lee Blyth Lead Search Media Strategist
• Javed Laher Search Media Strategist
• Our Service approach
• adCenter - Audience Intelligence
• Research Tools
• adCenter Quality Traffic Study
• Case Study
• Search Developments adLabs, adCenter Excel
  add-in
• QA

3
Microsoft Account Team Structure.
SearchMediaAnalyst (Vertical Specialists)

• Dedicated Search Media Strategist (SMS)
• Primary contact for search
• Provides search marketing strategy
• Monitor account
• Communicate product updates
• Communicates with SMA and AE daily

• Search Media Analyst (SMA)
• Vertically aligned, we have specialists in all
  major advertising verticals
• Builds keyword lists
• Writes ad titles descriptions
• Perform account Optimisations

Carat Digital
SearchMediaStrategist (Javed Laher)
AccountExecutive (Charlie Parkes)
4
Audience Intelligence tools set adCenter apart
Identify your audience -Age and gender by
keyword -Geographic views -Visible traffic trends
Target to audience -Target your ads by
demographics geography, day of week and day part.
5
Keyword research tools
6
Applying Targeting
7
Keyword Search Weight Watchers
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Keyword Search Lingerie
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Keyword Search Aston Martin
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Why Microsoft adCenter

• Convert more

Higher user-advertiser engagement
Our audience is more likely to convert than any
other
Our audience is more engaged on your site
NNR Aug Oct 07
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More Thn Case Study

• Using adCenters targeting tools More Than
  achieved, compared to other search engines
• Four fold increase in click-through rate
• 40 increase in quote-to-sale ratio
• 80 drop in cost per sale
• 47 reduction in time taken between click and
  transaction

12
Future developments

• adCenter Excel add-in (beta)
• www.adlabs.microsoft.com

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Microsoft adCenter Add-inBeta for Excel 2007
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(No Transcript)
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www.adlab.microsoft.com
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QA
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Thank you for your Time!

• To contact us
• Javed Laher
• 0203 139 6149
• javedl_at_microsoft.com
• Lee Blyth
• 0203 139 6283
• lblyth_at_microsoft.com