Webcast

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Webcast Webinar Strategies for Advocacy
The Internet Advocacy Roundtable
Get Your Message Above the Noise
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Vodium at a Glance

• Based in Washington, D.C., 16th K
• Founded in 2000
• GSA IT-70 schedule holder
• Association, Corporate and Government clients
• Education/Training, Conferences Strategic
  Communications
• Live Webcasts, Media on Demand, and Knowledge
  Management applications

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Vodium Customers
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Webinars with webconferencing

• Event that is typically
• Live collaborative discussion using telephone for
  audio and Internet for slides
• Smaller audience size
• Reservationless service
• Only requires a browser an Internet connection
• Well suited for interactive discussions and
  information sharing

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Webcasts - Vodium MediaPod
Video
Synchronized Slides

• Event that is typically
• Highly produced
• In any single location, often at a hotel or in a
  professional studio
• Generally range from a single 1 hour presentation
  to multi-track conference
• Sometimes audio, but much more effective as a
  video presentation also can incorporate slides,
  graphics, transcripts, documents, testing
  certification
• Most effective for complex communications
• Can be live and/or on-demand
• Users ask questions via email or chat
• Knowledge transfer is from speaker to audience
  (one-to-many), though can be interactive through
  polls and surveys

Table of Contents
Video Search
Polls, Surveys Testing
SynchronizedTranscript or Live Captions
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Uses of these communication formats
Primary Drivers

• 1 - Easily Broaden Your Audience
• Engage your audience
• Transfer Knowledge
• Empower Motivate

Useful Activities

• Drive Membership
• Fundraise
• Effect Policy Changes

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When is a Webcast Appropriate vs Webinar?

• Is your presentation a less formal topically
  oriented discussion (webinar) or a more formal
  presentation (webcast)
• Webcast tends to be larger audiences few
  hundred to thousands better outreach capability
• Can you use video to enhance the message?
• Whos the messenger? Known/highly respected or
  dynamic personality
• Demonstrations using vignettes or scenarios will
  improve viewer comprehension
• Talking head personalizes the experience viewers
  connect with speaker (70 of communication is
  non-verbal) helps ensure that audience is engaged

Dr. Oz Demonstration
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Live or On Demand?

• Webcasts are either live and archived or archive
  only
• Live is more costly, and more risky is only
  necessary in 2 cases
• Time-sensitive information and/or
• Desire for user interactivity such as live
  polling or QA
• Archive is typically more valuable
• Improved cost-effectiveness
• Easier to produce in advance and avoid glitches
  (more professional in appearance)
• Viewers prefer to watch on their own time, often
  at home
• Archive can be navigated so users can skip ahead
  as needed focus on specific segments knowledge
  resource

DOL FairPay Demo
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Engage Your Audience!
New ways to spice up your webcast

• Use Flash
• Games
• Demos
• Simulations
• Eye-catching graphics
• (FDIC demo)
• (Smithsonian Demo)
• Add Search
• MediaMosaic Library
• MediaTracker

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MediaPod Producer?
Self Service Web Authoring Tool

• On-Demand Video
• Synchronized Slides
• Registration Reporting
• Polling Quizzing
• No Technical Background Needed
• Completely Reservationless Only a Browser
  Required

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Discussion Concepts/Use Cases

• Build a Community of Interest around the content
• (Drive audience up the ladder of
  engagement)
• Build a Resource Center allow content
  repurposing/sharing
• Gather information from your audience tether
  them to the experience using chat, polls,
  surveys, feedback
• Virtual Press Events (library of press
  conferences in addition to press releases)
• Conferences
• Lobby Days (prep audience in advance with
  presentations so discussions are more valuable)
• Activist Brainstorming sessions using Webinars
• Build Training Libraries

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Vodium Case Studies

• DOL Fairpay
• Discovery Channel
• California Dental Association Distance
  education for medical dental professionals
• Department of Interior Conflict management
  training
• Library

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Summary

• Video Webcasts can be a very compelling way to
  engage your audience and deliver knowledge, but
  viewers get bored easily so make sure your
  message is focused, crisp and well delivered
  and dont forget to gather information from your
  audience.

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Vodium

• Backup Slides

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Vodium MediaTracker?
Powerful Video Search

• Enabling Powerful Video Search Functionality
  through popular browsers such as Google
• Easy as 1 - 2
• Unlike other video search capabilities, Vodium
  MediaTracker? takes the user directly into the
  targeted search in the video and the transcript

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Next Generation Webcasts

• Flash based solutions flexible dynamic
  interfaces
• Much higher quality production values
• Easily incorporate graphical simulations and
  gaming with video
• Content Analytics, interactions reporting
• Example Smithsonian Galapagos lecture

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Turn Training into Knowledge
Training
Work
Vodiums Platform
Training
Searchable Rich Media Libraries
Work
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Vodium Services
On-demandHosting Delivery
Live Webcasting
Webcasting
Software Authoring Tools
Content Development
Vodium Technology Platform
VideoCapture, Editing, Encoding Delivery
Polling Testing
Captioning and Text Streaming
Reporting
Registrationand AccessControl
LiveChat
Video Search Knowledge Management
AudienceRecruitment
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Knowledge Management
View Presentations By Topic, Speaker, Date, etc
Search across Video modules by spoken word
Sort Results By Popularity, Relevance, Date
Arrange all presentations in a easy to access
library
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Vodium Applications
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Vodium Markets
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Polling and Quizzing
Polling and Quizzing

• Responses to Questions
• Graph Results
• Keep the Audiences Attention
• Personalize Communications

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Vodium Chat Manager
Chat Management Software

• Embedded into live webcast
• Supports 9 SMEs
• Drag-and-drop questions into chat folders
• Respond to one or many
• Moderator screens incoming questions and decides
  which ones to display to audience

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Registration System
On-line Registration

• View Attendance Information on each Event
• Capture Valuable Information on Attendees
• Customizable Fields
• Generate Customized Reports
• Client Branding

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Reporting System
On-line Reporting

• Username Password Protected
• Downloadable to Excel
• Summary of
• Number of views
• Average Viewing Duration Per Attendee
• Attendee List
• Feedback
• Viewer Satisfaction
• Comments / Suggestions
• Polling
• Responses to Questions
• Graph Results

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Audience Recruitment
Audience Builder

• Automatic Registration Confirmation
• Scheduled email or phone reminders and thank yous
• Those unable to attend are redirected to
  on-demand presentation

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Vodium Production Process
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Publish
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Capture Encode
Incorporate Associate Content
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Live webcast
Internet access to live and on-demand events
Pre-recorded video
Synchronize in one interface Streamed
audio/video Slides Table of contents Transcript Ke
y word search
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CD info pack
Transcribe
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Host Distribute
Globally host and distribute content and
applications
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