Maritime Heritage Trail

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• Maritime Heritage Trail
• INTERREG IIIA

Ed Woollard Medway Council
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Background

• Measure 7 Tourism
• Third Phase
• Aim To promote and develop Maritime Heritage in
  the Transmanche region

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The Maritime Heritage Trail
Route du Patrimoine Maritime
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Joint Running of Project

• UK Project Leader
• Medway Council
• French Project Leader
• Syndicat Mixte de La Cote d'Opale

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UK Partners

• Medway Council
• Gravesham Borough Council
• Canterbury City Council
• Chatham Historic Dockyard Trust
• Thanet District Council
• Turner Contemporary
• Tourism East Sussex
• Hastings Borough Council
• Brighton and Hove City Council
• Kent County Council
• Tourism South East
• South East Trains

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French Partners
Ville de Calais Ville de Boulogne sur mer CCI de
Boulogne sur mer Ville du Touquet Ville de
Berck Ville de Le Portel Ville de
Neufchatel-Hardelot Ville de Grand Fort
Philippe Office de Tourisme Dunkerque Dunes de
Flandres
Syndicat Mixte de la Côte dOpale Fédération
Régionale Culture Patrimoine Maritime Musée
Portuaire de Dunkerque (ACMAPOR) Ville de
Gravelines Ville dEtaples SIVOM de 1AA St
Valery Cayeux sur mer Equihen-Plage
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UK Partner Projects
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Turner Contemporary

• A series of Talks

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Whitstable and Herne Bay

• Improvement of seafront areas
• Introducing Lighting Scheme and Art Attractions

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The Volks Train

?Re-routing of the Volks Train ? New signage and
interpretation panels ? Promotional Leaflets
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Chatham Historic Dockyard

• 3 projects
• ?HMS Gannet
• ?No. 3 Covered Slip
• ?Ships Timbers

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Upnor Castle

• ?Improvement of Interpretation

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Maritime Heritage Trail/ Route du Patrimoine
MaritimeJoint Marketing Activities
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Joint Marketing Activities

• Promotion and Communication
• Visitor Research
• Interpretation and Signage
• Leaflet 200,000 printed in French English
• Bilingual Website
• www.maritimeheritagetrail.co.uk
• www.routepatrimoinemaritime.org

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Joint Marketing Activities

• Exhibitions Salon Nautique, Tourrissima,
  Ostende at Anchor, Rouen
• Advertising
• PR campaign with Maxim
• Train Poster campaign SET
• Radio campaign (UK side)
• Euro-regional guide (French side)

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Other Joint Projects

• Cinque Port Cycle Trail
• Visitor Payback Scheme
• Maritime Conference
• Maritime Sector Awards
• Research into a visitor pass
• Staff Exchanges

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Interpretation and signage

• New Interpretation panels on the trail (East
  Sussex, New sites in France)
• Replacement of damaged panels
• I

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Meetings

• Meetings
• - Steering Committee Meetings
• - Anglo French Management Mtg
• - UK Partner mtgs
• - French partner mtgs

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Staff Exchanges
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Cross Channel Differences

• Language
• - O-level French is not good enough
• - Fluent project officer /interpreter

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Cross Channel Differences

• Business differences
• - Agendas
• - Timings false deadlines
• - Funding
• - Designs
• - Exhibitions, PR, Distribution

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Cross Channel Differences

• Political differences
• Involvement of politicians
• Responsibilities
• Formalities

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UK Partners

• Agree application form jointly
• Meetings
• Compromise
• Keeping everyone updated
• Chasing