CONTENT FOR SCREEN MEDIA : THE TIME IS NOW

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CONTENT FOR SCREEN MEDIA THE TIME IS NOW!

• Paul Maidment
• Business Development Director
• BBC Motion Gallery
• 5th February 2008

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(No Transcript)
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THE UGLY
Forecourt TV Suspends Trading Following
Strategic Review(NewsLine, 17/09/02)Road
Rage Forecourt TV. Probably happening at a
fuel station near you. And yet another solution
to a problem that didnt exist(Daily Telegraph
Online 16/11/01)

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THE BAD


Tesco's digital signage advertising network may
be struggling (Wire Spring 07/01/06)
Tesco in-store TV falters over lack of
advertisers (Brand Republic 04/10/6)
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THE GOOD


HMV credits digital screens as key to their
turnaround (AKA.tv, 29/01/08)
The rules for outdoor creative have
changed (Campaign Online 12/10/07)

London Underground goes digital (Brand
Republic 01/11/07)
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TIME

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PLACE
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PLACE
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CONTEXT
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SOURCING CONTENT TOP TIPS

• Pick the right partner / s
• Give a Tight Brief
• Work in Partnership with the Content Supplier
• Know your budget and know the pricing model
• Be wary of talent rights

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SCREEN CONTENT TOP TIPS

• Know your audience
• Get the messaging right
• Dont overload the viewer
• Freshen it up!
• Remember this is NOT television

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WHEN IN DOUBT..
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THANKS

• paul.maidment_at_bbc.co.uk
• T 0208 433 1223
• M 07710 811 747
• www.bbcmotiongallery.com