American Heart Association Learning Management System for Professionals

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American Heart Association Learning Management
System for Professionals
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• For the external customer
• Brings AHA professional education offerings into
  a central website
• Healthcare providers can register for live
  activities and enroll in online courses
• Issues certificates and maintains CME/CE online
  transcript
• Searchable by topic, format, location etc.

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• As an internal resource
• State of the Art Learning (Content) Management
  System
• Add new courses and host with no additional
  vendor charges
• Test and evaluation questions can be tabulated
  automatically for individual activities or for
  entire an entire program
• Central database of participation and CME/CE
  credits awarded
• Provides ability to easily administer online
  outcomes surveys of participants

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American Heart Association

• Who we are
• Scope of professional education program
• Why a Learning Management System and system
  selection
• Professional Education Center features
• Technical accomplishments
• Future directions

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Who We Are

• A national voluntary health organization whose
  mission is to reduce disability and death from
  cardiovascular diseases and stroke
• By 2010, reduce coronary heart disease, stroke
  and risk by 25
• Six cardiologists formed the American Heart
  Association in 1924
• Goal was to improve public and medical awareness
  during a time of "almost unbelievable ignorance
  about heart disease"
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  Dr. Paul Dudley White

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Prevalence of Cardiovascular Diseases in
Americans Age 20 and Older by Age and Sex NHANES
1999-2002
Source CDC/NCHS and NHLBI these data include
coronary heart disease, congestive heart failure,
stroke and hypertension
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Who We Touch

• 98 of population has positive association with
  our brand
• Six Market Segments serving broad cross-section
  of customers
• Healthcare Providers
• Researcher/Scientists
• Public Officials
• Patients
• General Public
• Donors

Professional Education
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Professional Education

• Improve the quality of patient care by increasing
  the knowledge, skills and performance of
  healthcare providers
• Advance science through research, collaboration
  and publication
• AHA/ASA Guidelines are the de facto standard of
  cardiovascular care and are widely applied from
  both a provider and a systems perspective

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Types of Offerings

• Scientific Sessions (30,000 attendees)
• Stroke Conference (3,000 attendees)
• National Conferences (10 per year)
• Get With the Guidelines Workshops (100 per year)
• Satellite Broadcasts (3-5 per year)
• Online Courses
• American Stroke Association courses
• Emergency Cardiovascular Care (ACLS Heartcode
  etc.)
• Affiliates
• Publishing (Journal CME)

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Program Growth
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Accreditations

• ACCME - physicians
• ACPE - pharmacists
• ANCC - nurses
• CECBEMS - EMTs/paramedics
• CPHQ (Certified Professionals in Healthcare
  Quality) individual activity certification
• Dieticians individual activity certification

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Why an LMS?

• For professional customers locate all
  professional education offerings in one place
• Administration of certificates and evaluations
• One database of CME/CE credits awarded

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LMS Selection

• Extensive project to evaluate and select an LMS
• Considered needs of external customers as well as
  various AHA departments
• Functionality, Price, Time to Implement all
  considerations
• Medbiquitous Annual Conference Selecting an
  LMS workshop. April 25-27, 2006, Baltimore.
  www.medbiq.org

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LMS Selection

• AHA chose KMX by Knowledge Management Solutions,
  Inc (KMSI) www.kmsi.us
• Low, flat annual licensing fee
• No per user charge
• No per course charge
• Options to host internally or externally
• State of the art technology. Compliant with
  national standards for training and education

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Officially launched Nov 2005
Demonstrations at AHA Scientific
Sessions Promotions announcing new site to AHA
members Conducted evaluation survey and managed
issuance of CME/CE certificates Highlighted
existing online courses and regional programs
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Professional Education Center

• Features Overview

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Examples of Current Distance Learning Offerings
in the LMS

• Archived broadcasts (CABG, Heart Failure)
• Archived symposia (Q.I. Summit)
• Case-studies based on Prevention Guidelines for
  Women (physician and pharmacist specific courses)
• Coagulation and Thrombosis Monograph and DVD

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External Integration

• Integration with external vendor websites
• End-user data is passed from Professional
  Education Center to content website and
  completion status is passed back

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Professional Education Center

• Technical Accomplishments and Enhancements

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Single Sign On

• Professional Education Center sign-in is
  integrated with AHA portal single- sign in
• AHA members, AHA journal subscribers, and all
  professional customers (non-members) can access
  system through same sign in

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Conferences and Workshops

• Option for a badge number sign in
• Registration file upload function (for offerings
  where registration takes place on another vendor
  site or via hardcopy mail or fax)

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Conference Pricing

• Conference registration pricing structure
  recognizes discounts for members vs. non members,
  physician vs. nurses, early career vs.
  established investigators etc.
• Discounts are based upon user profile from AHA
  portal sign in record

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Additional Pricing Options

• Added price modifiers and coupons to handle
• Complimentary registration (e.g. faculty)
• Specific discounted rates for double occupancy
  hotel, 1-day only registration etc.
• Promotional coupons for free or discounted access
  to courses
• Voucher function for group enrollments

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Custom Reports

• Course reports
• Credit reports
• Registration reports
• Individual transcript reports

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Future Plans Short Term

• Integration with Conference Archives
  (presentations from Scientific Sessions and other
  conferences)
• Integration with OVID new library site with
  access to 900 journals, text books and
  themed-communities

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Future Plans Long Term

• Tracking ACLS and similar certifications
  blended learning documentation
• Tracking Conflict of Interest disclosures in AHA
  portal and making them available to learners for
  specific offerings