Program Management

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Program Management

• Goals and Objectives
• Coordinating a Task Force
• Identifying Resource Needs
• Establishing a Recycling Network
• Organizing Cleanup Events
• Volunteer Management
• Advertising
• Program Evaluation

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MRRP Program Goals

• Raise public awareness about the destruction
  caused by monofilament line left in the
  environment.
• Involve the community and its residents in
  accomplishing the objectives of the project
  through active participation.
• Reduce the amount of monofilament line in the
  natural habitat.
• Facilitate monofilament line recycling by
  establishing a fishing line recycling network.

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Goal Facilitate monofilament line recycling by
establishing a fishing line recycling network.

• Objective Install 35 outdoor recycling bins at
  boat ramps in Brevard County by May, 2003.
• Strategy Work with High School Sr. Wood Shop
  class to construct 35 bins by November.
• Task Contact Wood Shop teachers.

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Coordinating a Task Force
It is important that task force members are
utilized for their talents and rewarded for their
efforts!
Select members based on interest and
expertise Appoint a Chairperson and Secretary to
keep minutes Clearly understand the role the
task force will play in program development and
implementation. Conduct at least quarterly
meetings and designate a completion time.
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Identify Resource Needs

• A project plan/ task force will help you to
  identify and meet resource needs.
• The extent and types of resources will depend on
  program.
• Personnel time, bin making materials, printed
  materials, volunteers, presentation equipment,
  advertising, incentive gifts, and computers.

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Community Resources
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MRRP Components

• Recycling network
• Recovering line through cleanup events
• Education campaign

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Mono- RecyclingCast Your Line Here Network

• Raises awareness
• Provides mechanism for program by-in and changed
  behavior
• Reduces amount of monofilament in the landfill
• Recycles plastic

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Outdoor Recycling Bins

• Boat ramps and fishing piers
• Sewer grade PVC parts
• Sponsors/ volunteers check
• Near garbage cans

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Indoor Recycling Bins
Berkley Pure Fishing Tackle Shops and
marinas Prepaid mailing boxes
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• Tackle Boxes
• Freshwater Fish Habitats
• Line Spools
• Toys
• Other hard plastics

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Cleanup Event Coordination
Shoreline or underwater
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Shoreline Cleanup

• Prevent injury
• Collaborate with existing event
• Provide tools
• Post safety precautions
• Dont disturb bird nesting colonies!

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Underwater Cleanup

• Hazardous! Use professional level divers!
• Sharp knife/wire cutters
• Support persons on surface
• Confined location such as pier/bridge

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Volunteer Coordination

• Assist with program tasks and extends education
  and advocacy.
• MRRP goal
• Recycling network, cleanups, presentations, etc.

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Volunteer Recruitment

• Sign-up sheets at festivals and events
• Distributing targeted flyers
• Sign-up sheets at group presentations
• Advertising in newspaper/radio
• Mailings to previous contacts
• Telephone personal contact with known
• community members

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Press Releases

• Appeal to the public love of wildlife by
  including descriptions and images of entangled
  dolphins, manatees, and turtles.
• Dont fall in love with your press release story
  angle.
• Write your own quotes so that they are clear and
  and spelled correctly.
• Make it a public interest story - Include a local
  character or school group.
• Clearly explain what the program hopes to achieve
  and what you need from the public. Include
  contact information and a website address.

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Media Relations

• Contact outdoor, sports, fishing columnists
  directly.
• Develop good relationships - become a good source
  of information
• Develop your own media list.
• Send an acknowledgement of appreciation to the
  boss of the journalist that writes a particularly
  good story.
• Send an emotional photograph and caption to one
  of the newspapers photographers for a short
  snapshot of coverage.

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Program Evaluation
Compare outcomes against measurable components of
each defined goal and objective.
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Measuring Success

• Goal Raise public awareness about the
  destruction caused by monofilament line left in
  the environment.
• Pre- and Post- surveys determined change in
  awareness and behavior of target audience.
• Goal Facilitate monofilament line recycling by
  establishing a fishing line recycling network.
• Measure amount of line collected in network.

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Designing the Survey

• Clarify the surveys purpose
• Make the survey short and put the easier
  questions (like demographic information) at the
  end of the survey.
• Pilot test the survey
• Go to a variety of locations to interview
  different demographic audiences.
• Website survey/mail outs

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Change in Awareness
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Change in Awareness
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Measuring Line Collection

• Measuring the amount of line collected in the
  outdoor recycling bins.
• Measuring the total amount of line collected
  through the recycling network.
• Measuring the amount of line collected during
  cleanup events.
• The size of the recycling network.

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Line Recovery
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