LIBRARY RESEARCH BASICS

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LIBRARY RESEARCH BASICS
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TYPES OF RESEARCH

• PRIMARY RESEARCHinterviews, surveys, direct
  observation
• SECONDARY RESEARCHbooks, articles, websites

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Secondary Research Sources

• Booksencyclopedias, dictionaries, thesauri,
  textbooks, directories, chronologies,
  biographies, histories, fiction
• Articlesnewspapers, magazines, scholarly
  journals
• Both can be print or electronic

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Scholarly Journals

• Scholarly journals include articles that explore
  theories and concepts.
• Characteristics of scholarly journals
• Articles contain list of references
  (bibliography)
• Few advertisements
• Articles are usually several pages in length

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Magazines

• Magazines contain articles that cover topics of
  practical significance.
• Characteristics of magazines
• Articles do not have a list of references
• Magazines contain many advertisements
• Articles are usually 1-2 pages in length

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Newspapers

• Newspapers contain articles covering recent
  events.
• Characteristics of newspapers
• Often published daily
• Articles report events as soon as they occur
• Articles are very short
• Lots of advertisements
• Do not contain reference list

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Sample Research TopicAdvertising

• Primary Researchdirect observation of
  advertising techniques such as print ads,
  electronic ads, packaging, etc
• Secondary Researchencyclopedias, chronologies,
  scholarly journals, magazines, newspapers

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Encyclopedias

• Encyclopedia articles contain an overview of a
  topic. They can be in print or electronic
  format.
• Print example Encyclopedia of Major Marketing
  Campaigns
• Electronic example Britannica Online

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Encyclopedia of Major Marketing Campaigns

• This is an example of a subject encyclopedia. It
  contains articles about a specialized
  topicmarketing campaigns.

  WILLIS 1FL GEN REFERENCE HF5837 .E53 2000 
v.2   
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Notable Corporate Chronologies

• This is an example of a reference that is a
  subject chronology. It is a specialized
  reference source that establishes a timeline.

WILLIS 1FL GEN REFERENCE
 HG4009 .N68 
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Finding books in the library catalog

• Start at http//www.library.unt.edu
• Click Library Catalog (http//iii.library.unt.edu)
  
• Click the Title tab
• Type in the Title of the book
• Click Submit

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Journal of Advertising

• This is an example of a scholarly journal. It
  contains lengthy articles with references.
• This is in both print and electronic format.

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Finding journals in the library catalog

• Start at http//www.library.unt.edu
• Click Library Catalog (http//iii.library.unt.edu)
  
• Click the Journal Title tab
• Type in the title of the journal
• Click Submit

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Choosing Print vs. Electronic Journals
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Choosing the electronic version
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Journal of AdvertisingElectronic version
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Journal of AdvertisingSpecific Issue Electronic
Version
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Advertising Age

• This is an example of a trade magazine. It
  contains short articles of interest to
  practitioners.

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Advertising AgeElectronic Version
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How to cite an article
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Wall Street Journal

• This is an example of an industry newspaper.
• It contains short articles of the days events.

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Finding the Wall Street Journal using the library
catalog
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Wall Street Journal Electronic Version
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Need more help?

• The Willis Library offers workshops that help you
  save time with your research.
• Wednesdays starting October 15 _at_7pm
• Willis Library Room 136
• Contact Ellen Truax to reserve a spot
• Ellen.truax_at_unt.edu
• 940-565-2688