Moderator: Tim Parsons, Founder, Mobile Monday Sydney Presenters: Scott Johnson, CMO, m'Net Corporat

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Moderator Tim Parsons, Founder, Mobile
Monday SydneyPresenters Scott Johnson,
CMO, m.Net CorporationJason Nealon, VP Digital
Business Development, Warner MusicSteve
Forde, Country Music Artist
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• Lets find out whos in the session.
• You are a
• Brand Advertiser
• Agency Executive
• Direct Marketer
• Publisher /Media Owner
• Technology Vendor

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• Objectives of this session
• Importance of the mobile device
• Issues to consider when marketing on a mobile
  device and how content is affected
• Steve Forde case study and how it relates to
  business campaigns

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SOURCE Australian Mobile Phone lifestyle Index.
Third Edition March 2007 AIMIA
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SOURCE Australian Mobile Phone lifestyle Index.
Third Edition March 2007 AIMIA
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• Worldwide Mobile Data Survey 2007
• 41 had visited a mobile website on their phone
• 54 got there typing in a URL (vs 6 via mobile
  
• search)
• 36 browse the internet on their mobile phone

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• Does your organisation have a mobile internet
  destination (WAP site)?
• Yes
• Planned for this year
• No

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• If you had to, what would the last communications
  device you would give up ?
• Tv
• Mobile
• Internet
• Landline
• Fax

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• Have you ever bought content via your mobile ?
• Yes
• No

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• If yes to the last question, what kinds of
  content have you consumed via your mobile ?
• news
• music
• video
• games
• wallpapers
• never

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• How would rate this session
• 5 Excellent
• 4 Very Good
• 3 Good
• 2 Couldve been better
• 1 I learned nothing

This information will not be shown on screen.
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• Please provide feedback for each speaker on the
  panel by rating 1 5 with 5 being excellent
• Tim Parsons, Mobile Monday Sydney
• Scott Johnson, m.Net Corporation
• Jason Nealon, Warner Music
• Steve Forde, Country Music Artist

This information will not be shown on screen.
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• To provide comments on this session please email
• Beth Etling beth_at_ad-tech.com
• Please mention the session title in your email.