Business Plan Guidelines

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Business Plan Guidelines

• Applied Management for Engineers
• ELE 4EMT

George Alexander G.Alexander_at_latrobe.edu.au www.la
trobe.edu.au/eemanage
6 March 2007
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Contents of Business Plan

• 1. Executive Summary
• 2. Market Analysis
• 3. The Product/Service
• 4. Marketing Strategy
• 5. People Involved
• 6. Cost and Pricing
• 7. Cash Flow Forecasting
• 8. Profit Loss Account
• 9. Appendices

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1. Executive Summary

• Introduction / Objectives
• (Company / Business Background)
• Product /Service Offerings
• Provide clear/concise summary of the idea.
• Market Opportunities
• Explain why you think this idea will succeed
  including evidence of market demand.
• Financial Viability
• What makes you think this will make a profit i.e.
  price gt cost?
• (Company Position / Objectives, etc.)
• ( ) Not required for individual executive
  summaries

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2. Market Analysis

• Overview
• Research
• Customers
• Product / Service
• Competition
• Conclusion

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3. The Product/Service

• Product /Service Description
• Product / Service Delivery
• Legal Requirements
• Quality Control, etc.

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4. Marketing Strategy

• Product / Service
• Price
• Place
• Promotion

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5. People Involved

• Organisational Structure
• Curriculum Vitae (short form)
• Training Requirements
• Hired Labour (if any)
• any other relevant topic.

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6. Cost and Pricing

• Costs
• Variable costs
• Fixed costs
• Salaries and wages
• Product / Service Price
• Start Up Costs
• Break Even Analysis

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7. Cash Flow Forecasting

• Time period
• Cash inflow
• Cash outflow
• Cumulative balance

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8. Profit Loss Account

• Time period
• Sales forecast
• Direct costs
• Fixed costs
• Tax

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9. Appendices

• Supporting materials
• Marketing survey results
• etc.

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Business Planning Resources

• Internet
• Business Victoria http//www.business.vic.gov.au/B
  USVIC.3735800/STANDARD//PC_50033.html
• Booklet Plan to Succeed
• http//www.bplans.com
• Check out banks web sites
• Samples on web site www.latrobe.edu.au/eemanage

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Thanks for your attention