MOOP Class Exercise

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MOOP Class Exercise

• Problem taken from Practical Management Science
  by Winston and Albright

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Exercise 1 Ad Exposures
You work for Burnit advertising company and your
job is to determine the optimal number of ads to
run to maximize the exposure to men and women.
Your budget is 1.5 million. Write the calculation
and problem formulation for iSIGHT using the data
and constraints in Table 9.1 and 9.2. Note if 5
ads are placed in Sport shows then this will
achieve 15 sqrt(5) 33.541 exposures.
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Exercise 1 Ad Exposures
You need to calculate the utopia point for the
objectives.You first perform an optimization on
only ExposuresToMen andget the
values ExposuresToMen 89.5147
ExposuresToWomen 79.3848 You then perform an
optimization on only ExposuresToWomenand get the
values ExposuresToMen 84.8987 ExposuresToWom
en 89.2199 What are the utopian objective
values? What are the nadir values?