INTERNEWS NETWORK NIGERIA

1
INTERNEWS NETWORK NIGERIA

• ENHANSE/INTERNEWS JOURNALISM DEVELOPMENT PROGRAM

2
Development Journalism What it does

• Galvanizes debate among policy makers and
  influential people
• Motivates development workers
• Mobilizes community action
• Builds popular understanding of key developmental
  issues (which in turn put pressure on policy
  makers)
• Serves as a prime arena for monitoring
  development policies
• Investigates, analyzes and contextualizes issues
  to better inform people
• Moves beyond stereotypical reporting, to news and
  stories that capture the publics aspirations
• Broadens access to information that gives the
  public the knowledge and skills that can be
  applied in local situations

3
Internews Program in Nigeria

• Build the capacity of journalists and media
  institutions to produce high quality programs
• Improve use of the media by civil society
  organizations
• Bring ordinary people into the media arena
  not just experts/leaders
• Improve news media coverage of issues within
  ENHANSE thematic program areas (HIV/AIDS, FP/RH,
  CS, Basic Education.)
• Raise the level of public dialogue on health and
  social sector issues

4
Key Indicators

• Number of journalists trained
• Number of people reached with news and
  information
• Number of institutions given TA
• Number of media owners and top executives engaged
• Number of stories produced (electronic) and
  written (print) by trained journalists with
  technical support from Internews
• Number of stories aired/published
• Public awareness of health and social sector
  issues
• Success stories resulting from intervention

5
Tracking Key Indicatorsthe easy part
6
Tracking key Indicators -The challenging part

• Measuring awareness level of people on issues
  promoted
• Current Practice
• Commissioning impact surveys to measure the
  awareness level of people on issues promoted
  changes levels is then compared to baseline
  information.
• Note There are many actors on the stage, so
  change may not be as a result of your
  intervention alone

7
Tracking key Indicators - The challenging part -
Cont.

• Improvement in Journalism skills and knowledge of
  issues promoted
• Current Practice
• Pre and Post test during workshops
• Comparing stories written before, after training
  and mentoring journalists
• Commissioning targeted survey of trained media
  professionals to determine change in attitude
  compared to baseline information

8
Tracking key Indicators - The challenging part -
Cont.

• Success Stories as a result of
• intervention
• Current Practice
• Equipment and travel grants to journalists for
  outstanding performance.
• A journalist winning a national or institutional
  award of excellence in journalism - like the
  Nigerian Media Merit Award, NMMA.
• Through feedback from journalists on audience
  responses to and during programs or news stories.
  
• From our interaction with media houses on
  audience reactions to news stories and or
  programs.

9
Tracking key IndicatorsThe challenging partCont.

• Audience reached with news and
• information
• Current practice
• Relying on information from media houses - Number
  of states reached (radio) and circulation (print)
• Commissioning impact surveys to show media habits
  of people, their source (s) of information and
  types of information
• Note These sources are heavily flawed as the
  number of people reached cannot be statistically
  proven, but thats all we have for now

10
Tracking key Indicators - The challenging part -
Cont.

• 4a. Audience reached with news and
• information - Cont.
• Desired Direction
• Comprehensive audience research by media houses
• Collaboration of all media development
  organisations to define statistically proven
  methods

11
Tracking key Indicators - The challenging part -
The Experiment
12

• What Next ?
• We Need Ideas on the Best Way Forward