FINANCIAL REPORT

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Our Listeners

• WLVE reaches over 440,000
• South Floridians each week!

Reach is the cume number combined from
Arbitron Ratings Data MiamiFT.
Lauderdale and West Palm- Boca Raton,
Fall 2006.
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ACTIVE! ADVENTUROUS! OUTGOING
and OPEN MINDED!
Love 94 listeners are as diverse as the landscape
of South Florida. Love 94 listeners are living
very active lifestyles. Owning businesses or
working as a decision makers in our community.
Traveling, investing for their families future.
Participating in Active Sports and Events.
Eating-Out in Fine Dining Restaurants, while
enjoy tasteful music. The Love 94 listeners can
easily be found living in South Beach, Coral
Gables, Fort Lauderdale , West Palm Beach, just
to name a few of South Floridas Lifestyle
communities. The Love 94 listeners mirrors South
Floridas Ethnic composition. Our listeners
are General Market Listeners, Hispanic, Black,
White or any other Nationality found here in
South Florida. The commonality of this very
diverse listenership is, Upward Mobility, this
allows for your advertising to connect directly
with primary 25 to 54 Adult listeners, who are
in their prime earning and spending years.
Love 94 is Home for South Floridas
most affluent consumer group!
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Our Personalities
Composer, pianist and jazz legend, Ramsey Lewis,
has been referred to as the great performer, a
title reflecting his personal style and musical
selections.. Ramsey Lewis, along with co-host,
Karen Williams, have been a fixture on morning
radio in Chicago for almost ten years. Now, Love
94 welcomes this dynamic twosome to its South
Florida audience.
Stephanie Bromfield is a native Miamian who is a
familiar voice on South Florida radio and a
very familiar face in the community. Active both
in the news studio (previously a news anchor at
our sister stations, WIOD and WINZ) and the music
studio (a 10-year veteran on Love 94) you can
count on Stephanie spending as much time and
energy out and about representing many community
events and organizations.
I'm an actual South Florida native. I can be
heard 2p 7p Mon Fri.
I've been on the air in one capacity or another
at Love 94 for more than 15 years now, and I'm
convinced that I've got the best job in the
world. I get to play the music that I love, talk
about the talented musicians who create that
music, and even get to meet the artists every so
often when they swing through town.

Billy Raven, heard week nights from 7pm to 12
mid. Billy was born on March 22 in Hollis,
Queens in New York. He began his radio career at
a college station, which helped him to realize
that radio was his passion. Love 94 is Billy's
first real radio job and we're glad he's still
here. When not using his velvety smooth voice on
the radio,
Love 94 has its very own Barry White in the form
of Billy Raven!
Stu launched his career in radio broadcasting in
1971 with WBUS on Miami Beach, hosting the
overnight show. Stu honed his jazz skills
working with China Valles, Joe Rico and his
father, Alan Grant. Stu Grant followed WBUS with
stints playing jazz on Zeta 4, WVCG, EZ 105 and
The Breeze, finally, finding his way to Love 94.
And, we're glad to have him. Stu Grant is the
jazz history authority on Love 94. Tune in
Sunday mornings, 900am to 200pm for "Sunday
Jazz Brunch" with your host, Stu Grant
Jerry came to Love 94 on Valentine's Day 1994
with a long history in the entertainment
business. Musician, sound engineer, comic, stage
manager, you name it, Jerry can do it. Having
lived in South Florida for thirty years, he
certainly appreciates everything the area has to
offer. When he's not staying up all night playing
jazz, you can probably find him on a softball
field somewhere, or with a fishing pole in his
hand, and on weekends, Jerry is playing guitar
with the Bent Fender Band.
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Love 94 is the home of one of South Floridas
most Affluent consumer groups 25 to 54 Year Old
Adults Are in their PRIME earning And spending
years!!!

• 1,856,400 South Floridians, are between the
• ages of 25 and 54, which represents 53 of
• the total South Florida population 12 plus.
• 58 of WLVEs audience is concentrated in the
  25-54 year old demographic!
• Love 94 is the preferred radio station for the
  active, sophisticated South Florida adult 25-54
• WLVE super-serves the 25-54 Adult Listener!

Source Qualitap Scarborough Release 1 2007 ARB
Winter 2007
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Love 94 appeals to a consumer group that
represents nearly half of the 12
population 35 to 64 Year Old Adults (55 to 64
is the new 45 to 54 ) and Still in their spending
years!!!

• 1,821,400 South Floridians, are between the
• ages of 35 and 64, which represents 52 of the
• total South Florida population.
• 59 of WLVEs audience is concentrated in the
  35-64 year old demographic!
• Love 94 is the preferred radio station for the
  active, sophisticated South Florida adult 35-64
• WLVE super-serving its 35-64 listeners!

Source Qualitap Scarborough Release 1 2007 ARB
Winter 2007
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THE DIVERSITY OF WLVES AUDIENCE CANNOT BE
MATCHED. Mirroring South Florida population,
WLVE delivers an exclusive spectrum of listeners,
diverse in Age, Gender, Ethnicity and Geography
The Diversity of South Florida South Florida
has nearly 3.5 million people who are rich in
cultural diversity. When combined with its
suburbs and the northern county of West Palm
Beach-Boca-Raton, the Southern Florida population
increases to 4.5 million. African Americans
represent approximately 20.5,Caucasian and
Others, approximately 45.5 and Hispanic 34.
South Florida also has several dozen distinct
neighborhoods to match its ethnic diversity.
South Floridians are proud to be identify with
their community of origin and radio station of
choice! WLVE Gives You the Elements of an
Ideal Opportunities with New Media and more All
with One Station!
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New Media
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Love 94 web Sponsorships

• Local News
• National News

• Jazz Spots

• Contest Page
• On-Air Prizes

• Love Photos
• Appearances

• Community
• Calendar

• Key Word

• Latest Releases

• Streaming

Doug Lindsay 2pm to 7pm
WLVE WEB SPONSORSHIPS
Annual sponsorship includes Your logo and link
to your website! 15 web promos weekly 15 Adlets
rotated Monday - Sunday Category specific
exclusivity
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Our Music
Norah Jones
Dave Koz
Phil Collins
Mariah Carey
Ramsey Lewis
Luther Vandross
Sade
Jeffrey Osborne
Rick Braun
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Station Sponsorships
Legends of Jazz with Ramsey Lewis Saturday
Mornings, 7am-9am Hosted by legendary jazz man
Ramsey Lewis, he plays his favorite legendary
jazz artists. Your sponsorship includes 5 30
second commercials Billboards each hour (each
morning) 10 adlet promotional announcements
(per week) Legends of Jazz is brought to you by
(your name)
weekly investment (13 week min.) The Dave
Koz Show Saturday Mornings, 8am-10am Hosted by
smooth jazz saxophonist Dave Koz Dave plays his
favorite smooth jazz artists and is visited by
special in-studio guests each week. Your
sponsorship includes Opening billboard (each
morning) 10 adlet promotional announcements
(per week) weekly
investment (13 week min.) Weekend Update
Friday Mornings, 845am and Friday Afternoons
545pm The Love 94 morning show informs our
listeners whats going on around town for the
upcoming weekend. Your sponsorship includes 5
30 second commercials Opening billboard (each
morning) 10 adlet promotional announcements
(per week)
weekly investment (13 week min.) Quiet
Music Sunday Nights, 10pm-Mid. Two hours of
mostly New Age Music. Your sponsorship
includes 5 30 second commercials Opening
billboard (each evening) 10 adlet promotional
announcements (per week)
weekly investment (13
week min.)
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Station Sponsorships
Love after Dark Weeknights, 7 pm
Midnight Billy Raven helps you unwind from the
day with romantic music Your sponsorship
includes 5 30 second commercials Opening
billboard (each evening) 10 adlet promotional
announcements (per week) Love after dark is
brought to you by (your name)
weekly investment (13 week min.) Sunday Jazz
Brunch Sunday Morning, 900 am to 200 pm Stu
Grant plays the best smooth jazz with a sprinkle
of classical jazz from the likes of Ella
Fitzgerald, Count Basie, Miles Davis and Dizzy
Gilespie Your sponsorship includes 5 30
second commercials Opening billboard (each
morning) 10 adlet promotional announcements
(per week) weekly
investment (13 week min.) Love 94 Chill Room
Saturday Evenings, 10pm to Mid. Love 94s Chill
Room is a new sound phenomenon evolving from a
variety of musical genres including a mixture on
smooth house, groove, trance and acid jazz, with
a little bit of techno and new age influence Your
sponsorship includes 5 30 second commercials
Opening billboard (each evening) 10 adlet
promotional announcements (per week)
weekly investment (13 week min.)
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Our Events
Love 94 s Fall in Love Concert Deering Estate,
November 2006
Featured Artist Jeffery Osborne
Nester Torres
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Our Events
A Love 94 Private Concert, with Richard Elliott
JM Lexus Theater October 2006
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Coverage Map
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MIAMI AT A GLANCE Market Demographics
P12 METRO POPULATION 3,530,766 P12 DMA
POPULATION 3,600,364 P12 TSA POPULATION
4,715,851 P12 MARKET RANK Metro 12, DMA 17,
Hispanic Metro 3, African American Metro
8 MARKET AVERAGE/MEDIAN AGE 47/44 years
old MARKET GENDER COMPOSITION MALE 48, FEMALE
52 MARKET AGE COMPOSITION 12-17 6, 18-24 9,
25-34 15, 35-44 20, 45-54 20, 55-64 14,
65 18 MARKET ETHNIC COMPOSITION 20 Black
(710,817), 46 Hispanic (1,618,121), White/Other
34 (1,201,828)
Media Usage
PRINT CIRCULATION The Miami Herald
250,651 Sun-Sentinel
180,618 El Nuevo Herald
82,882 USA Today 30,006 Top
5 most read magazines are AARP, TV Guide, Readers
Digest, Time and National Geographic.
TELEVISION 85 of Miami-Ft. Lauderdale residents
are either cable or satellite dish
subscribers. Top 5 most watched basic cable
networks The Discovery Channel, CNN, TNT, ESPN
and Animal Planet.
RADIO Radio reaches 95 of all Miami-Ft.
Lauderdale residents every week - totaling
3,334,100 persons weekly. The typical Miami-Ft.
Lauderdale resident spends 21 hours and 15
minutes every week listening to the radio.
Lifestyles
Car Registrations
Manufacturer
Metro Toyota/Lexus
24.3 Other
14.9 Honda/Acura
14.7 Nissan/Infiniti
9.6 DaimlerChrysler AG
8.9 Ford Motor Company
8.6 General Motors
Corporation
7.8 Volkswagen/Audi
6.9 Hyundai 4.3 Make of
Vehicle Adults 18
Metro Toyota 714,325
22.5 Ford 685,689
21.6 Honda 524,836
16.5 Chevrolet
463,172 14.6 Nissan
345,781 10.9 Dodge
273,981 8.6 Mazda
145,623
4.6 Jeep 126,568
4.0 Chrysler 118,779
3.7 Mercedes 118,053
3.7 BMW 106,290
3.3 Hyundai 100,841
3.2

• 51 of Adults 18 have at least some college
  education 23 have at least a four-year college
  degree.
• 66 of Adults 18 own their residence 28 of
  Adults 18 live in rented living quarters.
• 92 of Adults 18 own or lease at least one
  vehicle.
• 51 of Adults 18 work full-time 14 work
  part-time 16 are retired.
• 19 have a Sales/Office occupation 11 are
  Managers/Executives 13 are professionals 11
  have a Service occupation.
• Top 5 most popular automotive models foreign
  compact, foreign mid-size, domestic SUV, foreign
  SUV and domestic truck.
• Top 10 leisure activities among Adults 18
  gardening, swimming, casino gambling, jogging -
  running, photography, bicycling, free weights -
  circuit training, fishing, volunteer work and
  sewing - crafts.

Source Winter 2007 Arbitron, TSA/DMA Fall 2006,
Scarborough Research Feb06-Jan07, Metro Print
Circulation Audit Bureau of Circulations
(Dec06) Car Registrations R.L. Polk and Co,
Jun06.
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