Advertising Networks

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Advertising Networks

• http//www.Group10.com
• Fredrik Backner Mark Lehmann Stuart Marcoon

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Internet Creates New Advertisement Medium

• What Are Advertising Networks?
• How Do They Make Money Through Their Networks
  Alliances?
• How Do They Use Branding?
• Recommendations to The Management Teams

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Advertising Network Company

• Intermediary Between Professional Web Sites and
  Advertisers
• Sell Web Sites Banner Inventory Space and
  Sponsorships to Advertisers

• Create Network of Web Sites

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Break It Down . . .
Banner Space
Ads
Market for Ads
Ads
Double-Click Ads
Advertisers and Ad Agencies
www.macromedia.com
www.Your Company Here.com
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Rate Cards

• Double Click CPMs
• (Banners Generated)/1000CPM
• Value Click Cost-per-Click
• Actual Hits Through Banner Ads
• Link Exchange Quid Pro GO!

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Branding

• Double Click Is Early Leader
• Catchy Name, Lots of Venture Capital
• Link Exchange Now Part Of MSN Empire

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Issues Facing the Management--Recommendations

• Test Investor Communitys Patience
• Need Talent to Match Net Growth
• Double Click Grew From 13 to 373 Employees
  Between 31 March 96 to 30 Sept. 98.
• Keep Pace With Technology

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