AACE Winter Workshop

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AACE Winter Workshop

• Bridging the MySpace generation gap
• An exploration of the student mind

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Technology and the internet

• It is hard to talk about the internet without
  talking about MySpace

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MySpace, Facebook and Career Services

• Reaching out to students where they are already
  at
• Organizing students into groups on the web
• Cheap advertising

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MySpace, Facebook andCareer Services

• Concerns about student content on the web
• Employers are looking up prospective employees

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A place for friends

• Friends do what friends do
• It is basically benign
• There are strict rules about content

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Great, thats wonderful, you post pictures, try
to look cool, and leave each other silly
comments.
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Whats so great about that?
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Spread out social networks

• College students are going farther away to school
• Many friends split up
• Jimmy from the fifth grade

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Different uses between friends

• Close friends use MySpace to keep an ongoing
  dialogue
• Similar to mass emails in the past
• MySpace allows acquaintances and Jimmy from the
  fifth grade to maintain a comfortable level of
  content

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You say MySpace is a harmless way to keep in
touch with a lot of people
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Why is it that I hear about objectionable and
unprofessional content being posted on MySpace?
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The perceived anonymity of MySpace

• MySpace currently has 43 million users
• 260,000 people join everyday
• In a large enough crowd people feel anonymous
• Rushing the field

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If MySpace is anonymous and anarchic what is
regulating content?
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Social groups shared values

• You are not alone among the masses
• Smaller subgroups form within MySpace
• Like all social groups there are shared values

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Aggregation of individuals values

• Everyone lives by their own set of values
• Im not arguing moral relativism
• Vegetarianism
• Hunting
• Groups of individuals aggregate their values and
  create shared values

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Shared Values

• Define what the group considers to be
  unacceptable
• They also give an ideal to aspire to
• On MySpace shared values dictate what content
  people would not include
• A profile also becomes a persons spin on their
  personal image
• Profile songs Comments

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Professional Values

• In a workplace people exhibit professional
  behaviors in line with professional values

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Problems with judging someones MySpace

• Employers are looking at someones private life
• They are exhibiting behaviors that are acceptable
  within the shared social values of their friends

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Discussion
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Conclusion

• MySpace is a place for friends
• It is relatively benign
• It is self regulated by the users
• Students are going to react negatively to what
  they see as an invasion of their privacy

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When talking to students

• Make sure it doesnt become a lecture about
  proper behavior
• Point out that unlike being in a crowd that is
  rushing a field you can actually be singled out
  of the crowd and examined as an individual