Introduction to Safe Kids Principles of Performance

1
Introduction to Safe Kids Principles of
Performance

• Launching our Structure for Success
• Leadership Conference 2005

2
Introduction to Safe Kids People and Process
Principles

• Ces Murphy
• Leadership Conference 2005

3
Principle 1 People

• Safe Kids will organize human resources necessary
  to implement an effective injury prevention
  program.

4
Principle 1 People

• Lead Organization
• Coordinator Selection and Support
• Coordinator
• Builds the coalition
• Builds the team to support coalition
• Builds governance
• Coalition
• Meets six times a year

5
Principle 3 Process

• Safe kids will comply with all procedural and
  reporting requirements within the organization
  and to relevant governmental or regulatory
  agencies.

6
Principle 3 Process

• Documentation of what has been done or will be
  done
• Minutes and Reports
• Documentation of who you are
• Board and membership rosters
• Documentation of ethical fiscal practice
• Treasurer's reports

7
Resources

• Conference Sessions
• Leadership Development Friday 915am
  1115am and 230pm 430 pm
• Financial Accountability Friday
  230 pm 345 pm and 400pm 515pm
• Resource Manual and Extranotes
• Field Organizers

8
Field Department Contacts

• Vadaire James
• [phone] vjames_at_safekids.org
• Dan Orzechowski
• [phone] dorzechowski_at_safekids.org
• Amy Miller
• [phone] amiller_at_safekids.org
• Rosemary Suggs-Evans
• [phone] revans_at_safekids.org
• Ces Murphy
• [phone] cmurphy_at_safekids.org

9
Introduction to Safe Kids Planning and Program
Principles

• Beth-Ellen Cody Tasha Toby
• Leadership Conference 2005

10
Principle 2 Planning

• Safe Kids will develop an injury prevention plan
  based on needs assessments and ongoing
  evaluations.

11
Principle 2 Planning

• Benefits
• Allows your coalition to better understand the
  injury risks in your coverage area
• Define and prioritize your coalitions goals and
  activities
• Determine existing community resources that can
  be used to meet your goals of injury prevention

12
Key Indicators

• 2.1 A three-year strategic plan with annual
  action plans is adopted by the coalition
  membership and submitted to designated Safe Kids
  representative.
• Includes goals, objectives, related activities,
  responsible parties, evaluation measures, needed
  resources, and timeline
• Sample action plan and PowerPoint presentation
  available on Coalition Extranet additional
  information in Coalition Resource Manual
• Attend Building a Coalition Action Plan at 915
  am on Friday

13
Key Indicators

• 2.2 A community needs assessment is conducted
  every three years to identify the most
  significant unintentional injury risks and the
  population afflicted by them.
• Ensures that all coalitions create, implement and
  evaluate programs based on local needs
• Sample community needs assessment, and how-to
  guide available on Coalition Extranet additional
  information in Coalition Resource Manual

14
Key Indicators

• 2.3 Process evaluation measures are conducted on
  at least three unintentional injury risk areas as
  described in an action plan.
• Analyzes if and how program activities have been
  implemented and if program objectives have been
  met

15
Key Indicators

• 2.4 An injury surveillance data collection system
  is established.
• Keep track of injury risks in your community
• Basis for justifying, funding, designing,
  evaluating programs
• Attend EPI in a Box and Mapping Injury Data at
  915 am 230 pm on Thursday
• Information on data collection methods in
  Coalition Resource Manual

16
Key Indicators

• 2.5 Formative evaluation measures are conducted
  on at least three unintentional injury risk areas
  as described in an action plan.
• Essential starting point for program development
• Answers question, What should be done?
• 2.6 Impact evaluation measures are conducted on
  local programs in at least two unintentional
  injury risk areas.
• Measures changes in knowledge, attitude, and
  behavior

17
Key Indicators

• 2.7 Outcome evaluation measures are conducted on
  at least on unintentional injury risk area for
  local program(s) operating continuously for more
  than three years.
• Shows whether there has been a reduction in death
  and injury
• Information on evaluation in Coalition Resource
  Manual
• CDCs Demonstrating Your Programs Worth A
  Primer on Evaluation for Programs to Prevent
  Unintentional Injury

18
Principle 4 Program

• Safe Kids will conduct outreach programs designed
  to reduce injuries to children in the communities
  served.

19
Key Indicators

• 4.1 Coalition implements programs in three risk
  areas, developed by the coalition or by Safe
  Kids Worldwide, based on the Es of prevention
  for children ages 14 and under.

20
Five Es of Prevention

• Education
• Engineering and environmental modification
• Enactment and enforcement
• Evaluation
• Empowerment

21
Key Indicators

• 4.2 Program selections are consistent with
  results of the community needs assessment and
  strategic plan.
• 4.3 Coalition delivers a Safe Kids Week program
  and evaluates the success of the effort using
  Safe Kids Worldwide tools
• Suzanne Morton Safe Kids Week Program Manager
• Amy Miller National Field Organizer
• Attend Safe Kids Week at 915 am on Friday

22
Key Indicators

• 4.4 Programming in at least one of the risk
  areas addresses issues in five or more levels of
  the spectrum of prevention
• Spectrum of Prevention
• Strengthening individual knowledge and skills
• Promoting community education
• Educating providers
• Fostering coalitions and networks
• Changing organizational practices
• Influencing policy and legislation

23
Key Indicators

• 4.5 Injury prevention interventions or policies
  are integrated into coalition member agency
  programs as a result of coalitions efforts
• 4.6 Impact evaluation reveals improvement in
  target population knowledge, attitudes, beliefs,
  or behaviors in at least one risk area.
• 4.7 Outcome evaluation indicates statistically
  significant injury and/or death reduction in at
  least one area in which the coalition operated a
  program

24
Program Department Contacts

• Tasha Toby Program Associate
• [phone] ttoby_at_safekids.org
• Moira Donahue Pedestrian Safety Program Manager
• [phone] mdonahue_at_safekids.org
• Suzanne Morton Safe Kids Week Program Manager
• [phone] smorton_at_safekids.org
• Marisa Peacock Public Information Associate
• [phone] mpeacock_at_safekids.org
• Aliya Quraishi Injury Epidemiologist
• [phone] aquraishi_at_safekids.org

25
Introduction to Safe Kids Public Relations
Principles

• Julie Vasquez
• Leadership Conference 2005

26
Principle 5 Public Relations

• Safe Kids will promote public awareness of Safe
  Kids and injury prevention through media and
  social marketing.

27
Principle 5 Public Relations

• The benefits?
• Getting your messages disseminated to your target
  audiences (parents, funders, media,
  policymakers)
• Enhancing the value of the Safe Kids brand
• Increased funding opportunities
• More public awareness of Safe Kids and its
  programs
• Builds trust among parents and caregivers and
• leads to organizational growth

28
Principle 5

• 5.1
• Coalition carries out a minimum of two media
  events and two outreach efforts annually. Safe
  Kids Week is to be one of the media events.
• Media event press conference, advisory, news
  release. See Program in a Box and the Media
  Toolkit sections on the Extranet
• Media outreach news release or
  letter-to-the-editor or pitching a story (see
  Editorial calendar or Media Toolkits sections on
  Extranet)

29
Principle 5

• 5.2
• Coalition designates a media coordinator.
• Can be you or a designee. Consider inviting
  staff from PR department.
• See Coalition Resource Manual for a how-to-guide
  or attend Media Relations Basics on Friday at
  915 a.m.

30
Principle 5

• 5.3
• Coalition has at least one form of printed
  material that describes the coalition and its
  mission.
• Can be a brochure or word document
• Samples provided on Extranet and branding CD

31
Principle 5

• 5.4
• Coalition creates and uses letterhead with an
  approved Safe Kids logo.
• Template available on branding CD and Extranet

32
Principle 5

• 5.5
• Coalition utilizes Safe Kids-produced media
  materials, symbols and trademarks.
• Editorial calendar is provided on the Extranet.
• All new logos were e-mailed. Use only that logo!
• Please do not use the Safe Kids Worldwide logo
• Program artwork is not a logo.

33
Principle 5

• 5.6
• Coalition adheres to Safe Kids branding
  guidelines.
• Located on the Extranet
• Please attend Re-branding session for specific
  questions or concerns. (Friday at 230 p.m.)

34
Principle 5

• 5.7 (Additional points)
• Coalition distributes six or more additional news
  releases or other media tools.
• Editorial calendar and Media Toolkits are
  provided on the Extranet

35
Principle 5

• 5.8 (additional points)
• Coalition carries out a minimum of one additional
  media event, including an advisory, a news
  release and an op-ed.
• Please see Program in a Box and Media Toolkits on
  the Extranet for customizable risk area tools.

36
Principle 5

• 5.9 (additional points)
• Coalition has a Web site or a newsletter
  regularly distributed to members.
• Web site templates will be available soon.
• Affiliate service package being researched.
• A Web design standards guide will be available on
  the Extranet this fall.

37
Principle 5

• Who to contact
• Media Relations
• Mike Livingston [phone]
• Branding and Publications
• Merideth Menken [phone]
• Web site
• Line Storgaard-Conley [phone]

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Introduction to Safe Kids Public Policy Principle

• Tanya Chin Ross
• Leadership Conference 2005

39
Principle 6 Public Policy

• Safe Kids will Advocate for Injury Prevention
  Legislation and Regulations and Enforcement of
  Existing Laws.
• Why Should Your Coalition Pursue A Legislative or
  Enforcement Effort?
• Key Component of A Multifaceted Childhood Injury
  Prevention Program
• Laws ? Catalyst to Change Behavior Increase
  Awareness of Child Safety

40
Key Indicators Public Policy

• Coalition has A Designated Advocacy/Public Policy
  Coordinator
• You or A Designee
• Coalition Provides Periodic Legislative Updates
  to its Members and Safe Kids Representative
• Format of Legislative Update
• Include Bill Tracking Information, Upcoming
  Hearings, Coalition Activities General
  Legislative Intelligence
• Usefulness of Updates to Headquarters Office
• How Can the Public Policy Department Help You?

41
Key Indicators Public Policy

• Coalition Conducts Outreach to Policymakers to
  Advocate for Laws or Regulations. Coalition
  Works to Enforce Existing Laws.
• Advocacy Examples Bill Introduction,
  Support/Opposition Letters, Calls to Action
  Committee Testimony
• Enforcement Examples Public Awareness Campaigns,
  Public Education Tools Highlighting Differences
  Between the Law and Model Practices
• Application for Safe Kids Legislative
  Enforcement Grants

42
Public Policy Department Resources

• Think of Us as Your Public Policy Office
• One-on-One Technical Assistance
• Strategic Planning Advice Support
• Grassroots Advocacy Tips
• How to Start Your Advocacy or Enforcement Effort
• How to Prioritize Which Issues to Pursue
• How to Build Relationships with Public
  Policymakers
• What Has Worked for Other Coalitions

43
Public Policy Department Resources

• Legislative/Regulatory Resources Materials
• Risk Areas Addressed
• Child Passenger Safety (Child Safety Seats
  Unattended Children in Motor Vehicles)
• Bike Wheeled Sports Safety (Helmets)
• Poison Prevention (Carbon Monoxide Detectors)
• Water Safety (Personal Flotation Devices
  Four-Sided Fencing for Swimming Pools)
• Safe Kids Website Coalition Extranet
• Coalition Resource Manual
• Model Legislation, Sample Support Letters
  Talking Points
• Federal State Legislative/Regulatory
  Information

44
Public Policy Department Workshops

• From Bill to Law Child Passenger Safety
• Advocacy Strategies
• Focus Legislative and Enforcement of Child
  Restraint Laws
• Thursday, 1045 am 1200 pm
• Congressional A
• Advocacy Strategies for Coalitions
• Focus General Legislative Tips Mock Committee
  Hearing
• Friday, 400 pm 515 pm
• Capitol Room A

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Public Policy Department Contacts

• Alan Korn, Director of Public Policy General
  Counsel, 202/662-4463, akorn_at_safekids.org
• Tanya Chin Ross, Senior Public Policy Associate,
  202/662-0606, tross_at_safekids.org
• Pete Smithson, Project Assistant,
  202/662-4471, psmithson_at_safekids.org

46
What Lies Ahead?

• Headquarters future
• Provide and Develop Technical Assistance and
  coalition tools
• Pilot Leadership Development for Coordinators
• Strengthen Lead Organization relationships
• Continue transition to state governance

47

• Coalition future
• Implement the Structure
• Utilize all resources at Safe Kids Headquarters
• Incorporate the Principles of Performance into
  daily routine
• Targeted Actions for Continuous Improvement
• Develop focused Action Plan with your team

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Introduction to Principles of Performance

• THANK YOU!!
• QUESTIONS??
• EVALUATE!!