USMEF Internship Program 2006

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USMEF Internship Program2006

• Mexico City, Mexico

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Suzanne Ryan

• B.S., Animal Science, Kansas State
• M.S., Animal Science, Kansas State

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Outline

• Research Development
• Fabrication cutting demo
• Survey of Mexican packing plants
• Visit meat market
• Promotional Activities
• Chef contest
• Barbeque
• Educational Activities
• Brochure
• Conference
• Handbook
• Life in Mexico City

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Research Development

• Carcass fabrication cutting demos
• Identification of meat cuts to be utilized in
  export markets

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Research Development
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Research Development

• Survey of Mexican packing plants
• Learn trade preferences
• Characterize beef trade of
• competition in Mexico

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Research Development

• Visit to meat market
• See traditional meat cuts
• Consumer preferences

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Research Development

• Understanding consumers wants needs
• Markets differ!

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Promotional Activities

• Chef contest
• Promotion of U.S. meat in restaurant trade
• Development of new innovative recipes

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Promotional Activities

• Barbeque
• Promotion of U.S. meat

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Educational Activities

• Brochure outlining USDA programs available to
  producers
• GSM 103
• Supplier Credit Guarantee
• Cochran Program
• Emerging Markets Program
• Trade Investment Program

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Educational Activities

• Functional Food Conference
• Education of nutritionists healthcare
  professionals
• Meat should be part of a healthy diet

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Educational Activities

• Development of a handbook
• Food additives
• Residue levels
• Ingredient standards
• Testing methodology

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Mexico City
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Special Thanks

• Nelson Huerta family
• Salome Koloffon
• USMEF Mexico City Staff
• Kevin Smith, USMEF Denver Staff
• KSU Meat Science Faculty