WORKING WITH THE MEDIA

1
WORKING WITH THE MEDIA

• Be honest and accurate
• Stick to your key message(s)
• State your conclusion first, then provide
  supporting data
• Be Forthcoming to extent to decide beforehand
• Offer the information you dont have
• Explain the subject and content.

2
WORKING WITH THE MEDIA

• Stress the facts.
• Give a reason you cant discuss a subject.
• Correct mistakes by stating you would like an
  opportunity to clarify.
• Ask who will be conducting the interview.
• Ask what subject they want to cover

3
WORKING WITH THE MEDIA

• Caution them when you are not the correct person
  to interview because there are topics you cannot
  discuss (because lack of knowledge, etc.)
• Inquire the format and duration
• Ask who else will be interviewed.
• Prepare and practice.

4
WORKING WITH THE MEDIA

• Human interest stories
• Bad news more than good news
• Peoples perspectives
• Yes or no/safe or unsafe answers
• Front-page news stories

5
PREPARING MESSAGE

• Who?
• What?
• When?
• Where?
• Why?
• How?

6
ANSWERING QUESTIONS

• Be Prepared
• Track Your Key Messages
• Keep Your Answer Short and Focused
• Practice Self-Management
• Speak and Act Integrity
• Explain the subject and content.

7
TEN DEAD SINS OF COMMUNICATION

• Appearing unprepared
• Handling questions improperly
• Apologising for yourself or the organization.
• Not knowing knowable information
• Unprofessional use of audiovisual aids
• Seeming to be off schedule.

8
TEN DEAD SINS OF COMMUNICATION

• Not involving the participants
• Not establishing rapport
• Appearing disorganized
• Providing the wrong content.

9
WORKING WITH MEDIA.