Public Involvement - PowerPoint PPT Presentation

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Public Involvement

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Public who? Public. Stakeholder. Partner. Client: User/Visitor/Customer/Non-user/Agent ... Two-way communication, dialogue. Common ground, shared values ... – PowerPoint PPT presentation

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Title: Public Involvement


1
Public Involvement
  • Public who?
  • Public
  • Stakeholder
  • Partner
  • Client User/Visitor/Customer/Non-user/Agent
  • See Kotler/Howard Crompton Classification
  • Involvement
  • How, when , where, why, what, how much?

2
Transactive PI
  • Two-way communication, dialogue
  • Common ground, shared values
  • Mutual learning, increased understanding
    ownership
  • Collaborative solutions

3
Principles
  • PI an integral part of planning process
  • Develop a PI Plan- Why, Who, What, When, Where,
    How, How much
  • Continuing participation build relationships
  • Open and two way communication informed inputs,
    documented responses

4
Why?
  • Improve decisions
  • Inform various publics
  • Build support trust
  • Understand your publics
  • Collaborative solutions
  • Partnerships

5
What?
  • Identify, clarify, prioritize issues
  • Values, preferences, needs
  • Goals objectives
  • Generate alternatives
  • Evaluate
  • Help implement

6
How? PI Tools
  • News letters/ releases, web sites
  • Meetings, workshops, open houses
  • Phone trees/contact lists, people database
  • Kiosks
  • Focus groups, Delphi, Nominal group tech.
  • Advisory groups
  • Comment, complaint boxes, Internet

7
Where, When, How Much?
  • Where?
  • My place or yours?
  • Internet, mass media, face-to-face, public or
    private gatherings
  • When?
  • Early and throughout process
  • Convenience of the intended public
  • How Much?
  • Benefit/Cost ratio

8
Publics/Market Segments
  • Input Publics
  • Support
  • Supplier
  • Employee
  • Output Publics
  • Consumers
  • Agents
  • Sanctioning publics
  • General, competitor, special, government

9
Market Segmentations
  • Demographic/Socioeconomic
  • Geographic
  • Psychographic
  • Product-related
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