The Big Picture looking to the future PEOPLE

1
The Big Picture looking to the futurePEOPLE

• Professor Glenn Lyons
• Centre for Transport Society
• University of the West of England, Bristol

2
Striking a balance
Behaviour change!
TECHNOLOGY FIX
http//wanagiyata2englisch.punt.nl/
3
A reminder

• Technology is the facilitator of an intelligent
  transport system people determine effectiveness
  through their needs, choices and behaviours

4
An unlearnt lesson
Homer
Many trips are no big deal and so long as they
work out there are plenty of other things to
occupy the mind
5
Social psychology
Social context
Social imitation
Habits
www.thisislondon.co.uk
Social norms
6
The myth ofmotorised mode shift?
Car trips/person/year (driver or
passenger) 658 (63) Surface rail /
underground 24 (2) Local bus 65 (6)
DfT 2006 data
10 reduction in car trips (or suppressing 10
growth)equates to 274 increase in rail trips
or 101 increase in bus trips
7
A derived demand
www.ens-newswire.com
Since early 1990s transport intensity of
economy has been decreasing
8
Accessibility

?

www.hp.com
http//ec.europa.eu
9
Power of the crowd
http//www.ideasintransit.org/
Carpool by Zimride makes sharing a ride safer and
easier by using Facebook to find people going in
the same direction