Almond Board of California Telephone Survey Results

1
Almond Board of CaliforniaTelephone Survey
Results

• March 2007
• Breakouts by acreage
• 1-49, 50-199, 200

2
Q
Which of the following best describes your role?
n 89
3
Q
Do you currently receive the printed newsletter
California Almonds from the Almond Board?
n 89
4
Q
If yes, how often do you receive the newsletter?
n 76
5
Q
On a scale of 1 to 10, how valuable do you find
the information provided in the newsletter?
n 76
6
Q
How often do you visit the Almond Board web site?
n 89
7
Q
From which media resources do you regularly get
almond production information? (Unaided unless
prompting was necessary)
n 89
Combined response for Blue Diamond (21) and
Almond Facts (9)
8
Q
On a scale of 1 to 10, how satisfied are you with
the information provided by the Almond Board,
either through your handler or via direct
communications?
n 89
9
Q
On a scale of 1 to 10, how familiar are you with
the Good Agricultural Practices (GAPs) developed
by the Almond Board?
n 89
10
Q
Which issues and areas of almond production would
you like the Almond Board to provide more
information about? (Unaided , record first
mention)
n 89
11
Q
Are there any others? (Record second mention)
n 89
12
Top five issues (combined)
13
Q
Do you prefer to receive printed or electronic
newsletters through e-mail from the Almond Board?
n 89
14
Q
Do you have any closing comments that you would
like us to share with the Almond Board?

• Doing a good job.
• Doing a great job!
• Great job!
• Instead of one big meeting in the fall. Have
  two, one in fall spring.
• More articles on bees.
• They are doing a good job.
• They do a good job with promoting the production
  of almonds.
• Uphold the market.
• Very good organization.
• Very valuable, doing a fine job, don't put down
  Blue Diamond ideas.

15
50-199
16
Q
Which of the following best describes your role?
n 64
17
Q
Do you currently receive the printed newsletter
California Almonds from the Almond Board?
n 64
18
Q
If yes, how often do you receive the newsletter?
n 55
19
Q
On a scale of 1 to 10, how valuable do you find
the information provided in the newsletter?
n 55
20
Q
How often do you visit the Almond Board web site?
n 64
21
Q
From which media resources do you regularly get
almond production information? (Unaided unless
prompting was necessary)
n 64
Combined response for Blue Diamond (15) and
Almond Facts (8)
22
Q
On a scale of 1 to 10, how satisfied are you with
the information provided by the Almond Board,
either through your handler or via direct
communications?
n 64
23
Q
On a scale of 1 to 10, how familiar are you with
the Good Agricultural Practices (GAPs) developed
by the Almond Board?
n 64
24
Q
Which issues and areas of almond production would
you like the Almond Board to provide more
information about? (Unaided , record first
mention)
n 64
25
Q
Are there any others? (Record second mention)
n 64
26
Top five issues (combined)
27
Q
Do you prefer to receive printed or electronic
newsletters through e-mail from the Almond Board?
n 64
28
Q
Do you have any closing comments that you would
like us to share with the Almond Board?

• Concentrate more on Alfa toxin and less on
  salmonella.
• Do a better job with international market.
• Doing a good job.
• Great job on the production and selling of the
  almonds.
• Is thankful for the job they do.
• Keep selling almonds.
• Keep up the good work.
• Make sure when making recommendation, that they
  have good science to back it up.
• More information on bee hives and the price of
  almonds.
• More research on production.
• They are doing a good job.
• Water safety, cultural practices and handle of
  imports/exports.
• Would like to get the magazine.

29
200
30
Q
Which of the following best describes your role?
n 39
31
Q
Do you currently receive the printed newsletter
California Almonds from the Almond Board?
n 39
32
Q
If yes, how often do you receive the newsletter?
n 34
33
Q
On a scale of 1 to 10, how valuable do you find
the information provided in the newsletter?
n 34
34
Q
How often do you visit the Almond Board web site?
n 39
35
Q
From which media resources do you regularly get
almond production information? (Unaided unless
prompting was necessary)
n 39
Combined response for Blue Diamond (9) and
Almond Facts (2)
36
Q
On a scale of 1 to 10, how satisfied are you with
the information provided by the Almond Board,
either through your handler or via direct
communications?
n 39
37
Q
On a scale of 1 to 10, how familiar are you with
the Good Agricultural Practices (GAPs) developed
by the Almond Board?
n 39
38
Q
Which issues and areas of almond production would
you like the Almond Board to provide more
information about? (Unaided , record first
mention)
n 39
39
Q
Are there any others? (Record second mention)
n 39
40
Top five issues (combined)
41
Q
Do you prefer to receive printed or electronic
newsletters through e-mail from the Almond Board?
n 39
42
Q
Do you have any closing comments that you would
like us to share with the Almond Board?

• Be more productive on solving the bee death
  problem.
• Conventions are very useful.
• Doing a good job.
• Keep up the good work.
• Stay in touch with the growers.
• Would like to get magazine, address is correct.