Money talks Why dont we talk about money

1
Money talks Why dont we talk about money?

• Obstacles faced and overcome by all fundraisers
• Astrid von Soosten, CFRE
• Development Director, UCSC Library

2
Why dont we Talk about Money

• Ask the person next to you about their salary,
  their mortgage, their credit card debt and their
  savings account.

3
Why dont we Talk about Money?

• Why do you feel uncomfortable answering this
  question?

4
The Big Taboo
5
The most Emotional Topic in the World

• -Value expressed in -figures

6
The most Emotional Topic in the World

• - Value expressed in -figures
• - Self-esteem expressed in -figures

7
Assumptions Obstacle 1

• -Wealthy people are successful
• -Wealthy people are happy (?)

-Poor people are failures -Poor people are
unhappy (?)
8
Obstacle 2 Our Dream
9
and our Worst Nightmare

• Fear
• to run out of money
• loss of self respect
• stigma, shame

10
The Scarcity Mentality

• Money is something one can only have too little
  of
• Money is evil

11
Money talks

• How does money talk?

12
How does money talk?

• Actions

13
How does money talk?

• Possessions
• Consumption

14
How does money talk

• Philanthropy

15
Put your money where your mouth is!

• Ultimate commitment is where you invest your
  money.

16
It is Hard to Ask People for Money

• The bad news

17
The Bad News

• It will never become easy

18
More Bad News

• The more you are asking for the harder it will be

19
Your Donor Deserves

• Your Respect
• Preparation

20
The Good News

• We have tools
• A good cause and a convincing case

21
The Good News

• We have tools
• A good cause and a convincing case
• We are professionals

22
The Good News

• We have tools
• A good cause and a convincing case
• We are professionals
• We are facilitators

23

• Good Luck!

24
Credits

• Twist, Lynne The Soul of Money Transforming
  your Relationship with Money and Life
• Born Rich, Documentary by Jamie Johnson, CBS
• Sueddeutsche Zeitung Reden wir ueber Geld.
  Ongoing series of articles about money.
• Many thanks to my colleagues at UCSC Library and
  in UCSC University Relations who participated in
  the survey