Western Association of Aboriginal Broadcasters

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Western Association of Aboriginal Broadcasters
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WAAB REACH
The Five WAAB Networks broadcast to hundreds of
communities both large and small across Western
Canada, serving B.C. Yukon Territories, Alberta,
Saskatchewan and Manitoba.
The Five WAAB Networks broadcast to almost
4 million Western Canadians and more
than 70 of all Aboriginals in Western Canada
every week.
Aboriginals in Western Canada have more than 7
billion in income each year.
Source Statistics Canada, Census 2006
Statistics Canada Income based on average income
for all persons 15.
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Western Economy

• The Aboriginal Population numbered over 1million
  in the 2006 census.
• And is growing at twice the rate of the total
  Canadian population.
• 61 of First Nations people 15 live in Western
  Canada.
• Approximately 60 of Aboriginals live off-reserve
  in large cities and towns.

• More than 60 of working Aboriginals live in
  Western Canada.
• Labour shortages in Western Canada lead to a 23
  growth rate in employment among Aboriginals
  between 2001-2005, compared to 11 for
  non-Aboriginals.
• Average income for full time Aboriginal workers
  is on par with non-Aboriginals.

REAL GDP GROWTH 2009
All four western provinces will out pace the
Canadian GDP growth by at least 40 in 2009.

• Employment rates among Adults 25-54 with a
  post-secondary diploma are the same for
  Aboriginals as non-Aboriginals.
• The employment rate for females Aboriginals with
  a university degree is higher than for
  non-Aboriginal females.

Source Statistics Canada RBC Financial Group
October 2008
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CFNR Radio Network is mainstream in many of the
cities (55 communities) of Central and Northern
B.C and exclusively brings commercial Radio to
the 42 First Nations Villages. The station is
also a proud member of the Western Association of
Aboriginal Broadcasters (WAAB). www.mycfnr.com
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Programming CFNRs Radio Networks Mainstream
Rock format features Classic and Current rock
artists and is extremely popular with listeners
across the province. The network focuses on the
25-54 demographic and with a skew to the baby
boomer group. Programming for this station
includes CFL (B.C. Lions) NHL (Vancouver
Canucks) sports broadcasts and it has been the
official voice of the All-Native Basketball
Tournament for over 20 years. The programming is
family-friendly and represents the First Nation
communities in Northern, British Columbia. CFNR
Radio is also distributed to numerous repeater
stations in the Northern half of the province.
With the ability to listen online, the capacity
of the website has expanded to accommodate the
large amount of listeners who tune in at work
throughout the day.

• A sample of the programming the network offers
• Tribal Traxx hosted by Lynne Terbasket plays
  traditional and contemporary First Nations music,
  with topical stories from movers and shakers in
  business and personal achievement, both locally
  and nationwide.
• The Blues Hour where youll hear the best of the
  blues, classic and contemporary.
• Morning and Afternoon Road Reports
• Tide Tables daily for the current tide conditions
  for your nautical knowledge and safety.
• Tourism Report is heard 3 times a day, 7 days a
  week with spectacular outdoor recreation and
  cultural events and activities throughout the
  Northwest.
• Local, National and Regional News Reports
• Vancouver Canucks and B.C. Lions broadcasts

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Alberta 75 Communities
CFWE-FM-The Native Perspective, is the Aboriginal
Voice that is heard throughout Alberta. It is
Albertas first Aboriginal station and only
Aboriginal Radio Network. The station has been
broadcasting since 1987 and broadcasts via
satellite to over 75 communities 24 hrs per day,
7 days per week. www.cfweradio.ca
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CFWE EXPANDS TO EDMONTON FT. MCMURRAY IN 2009
Network
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Expansion CFWE-FM is continually growing to serve
Albertas Aboriginal population. Future plans
include the expansion into urban areas including
Ft. McMurray and Edmonton in 2009. The reach of
CFWE-FM has increased in north-eastern Alberta
and into Saskatchewan via a more powerful
regional transmitter. CFWE-FMs satellite
rebroadcast system now provides coverage to 80
of Albertas rural population. This has allowed
Albertas listening audience to exceed 100,000
listeners daily. Although CFWE-FMs listening
audience is province wide, production facilities
and offices are located in Edmonton, Alberta.
Programming Listeners of CFWE-FM enjoy a broad
mix of Aboriginal and Country music, mixed with
news, weather and community announcements. All of
this programming is fresh, innovative and is
presented to the listeners through a distinctive
Aboriginal perspective. Beginning at 6am
weekdays, The Native Perspective Morning Show,
provides music, entertainment and information
reflecting the culture and interests of listeners
that is not available elsewhere.
Some of the current top-rated programs include
Programs to be launched in Fall of 2008

• Songkeepers
• Impressions
• Game Day Central
• Trail Blazers

• National Aboriginal Top 30
• National Request Program
• CFWE Radio Bingo
• CFWE _at_ Sundown a weekly program appealing to
  Rock, Contemporary and Pop music listeners.

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Saskatchewan 70 Communities
The Missinipi Broadcasting Corporation (MBC) was
founded in 1983 and is the voice in Aboriginal
communications in Saskatchewan. MBC Network Radio
is the most listened to radio station in the
North, with an estimated listening audience of
80,000 people in more than 70 communities
throughout Northern and Central Saskatchewan
including Prince Albert, North Battleford and
Meadow Lake. MBC also broadcasts into the
provinces largest urban centres of Regina and
Saskatoon. MBCs radio audience, is primarily
First Nations Saskatchewans fastest growing
demographic. www.mbcradio.com
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Network
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• Programming
• MBC features music, news and community
  programming from an Aboriginal perspective. The
  stations format is a blend of Country/Aboriginal
  music with 70 from Modern and Traditional
  Country.
• MBCs studios are based in La Ronge, with a sales
  and marketing office in Prince Albert. Most
  programming is done in English with featured
  shows in Cree and Dene languages.
• MBC is 1 with
  
  
• Adults 20 to 54 years of age (the prime target
  for advertisers)
• Young people aged 10 to 20 years
• Female listeners
• Income earners from the North
• Tune in weekdays to hear these great shows

• The MBC Wake up Call with Patti Adams has music,
  information, horoscopes, birthday announcements
  and great giveaways. Joining her is Kelly
  Provost with News and Dallas Hicks with Sports.
• Country Music Morning with Larissa Burnoff.
• Keewatin Negumowin features songs of the North
  with requests by phone, fax, mail and e-mail.
• The North At Noon features news and in-depth
  interviews on issues of importance to First
  Nations and Northern Residents.
• Missinipi Achimowin focuses on current affairs
  and news in Cree.
• Missinipi Dene Honi reports on current affairs
  and news in Dene.
• The Haul Home has Todays Top Hits with Steve
  Kimball.
• The Evening Run features the Top 5 Aboriginal
  Countdown, Real People Playoff, Wayback Wednesday
  and The Canadian Country Countdown.
• The Evening Request Show has requests and
  dedications from across the MBC Radio Network
  with Kaylene Bell.

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Manitoba 70 Communities
Native Communications Inc. (NCI-FM) operates in
Manitoba as a non-profit public broadcaster. NCI
was incorporated under the laws of Manitoba on
September 30th, 1971 and since become one of the
largest Aboriginal broadcasters in Canada. With
over 37 years in the radio industry, NCI-FM is
regarded as The Voice of Aboriginal People.
NCI-FM provides a commercial Hot Country
weekday format (600 -600 p.m.) and
cultural/Aboriginal language programming in the
evenings (700 -1200 a.m.) The network
broadcasts 24 hours a day, 7 days a week, on 59
FM transmitters (two of which are 100,000 watts).
NCI-FM is heard in all major cities Winnipeg,
Brandon, Thompson and over 70 Manitoba
communities. www.ncifm.com
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• Programming
• NCI-FMs music programming is a mix of the
  hottest Country hits and Aboriginal artists. The
  programming consists of issues relevant to its
  listeners and is delivered in English as well as
  Cree and Ojibway. The NCI-FM website has over
  100,000 unique monthly visitors and it has become
  an intuitive, interactive, daily component of
  NCI-FM listenership.
• Based on a province-wide survey in June 2008,
  Probe Research Inc. discovered
• One-in-three Manitoba radio listeners have
  heard of NCI-FM.
• NCI-FM is the leading radio station among
  Manitoba Aboriginals 33 state this as the
  station they most frequently listen to. NCI-FM is
  far ahead of Power 97 FM (7) and CJOB 68 (6)
  among Aboriginal listeners.
• Outside of Winnipeg NCI-FM has almost half
  (48) of the entire listening audience with none
  of the other stations coming close to this
  percent.
• NCI-FM listeners appear to be First Nations
  on-reserve residents (69), University and
  College graduates (25), from affluent households
  (21)
• As of June 2008, NCI-FM reached 209,000
  listeners daily

Listeners can tune in Monday to Friday to hear

• NCI Breakfast Show with Gerry The Big Bear
  Barrett and Richard Mason
• NCI Music Mix and The Internet Cafe
• NCI at Noon
• NCI Hot Country and More Music Mix
• Brian Cook in the Afternoon and Drive Show
• The Ininew Radio Show-with Audrey North (Cree
  Language Programming)
• The Minos Music Lodge-with Dennis The Minos
  Chartrand (Ojibway Language Programming)
• NCI Music Mix- with Cowboy Carl Thomas

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Yukon 24 Communities
Northern Native Broadcasting, Yukon has been
operating since 1985 and is the official voice of
the First Nations in the area. CHON-FM Radio
reaches over 20,000 listeners in the Yukon
communities, Northern British Columbia and the
McKenzie Delta. www.nnby.net
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Network
Beaver Creek Burwash LandingCarcross Carmacks
DawsonDestruction Bay FaroHaines
JunctionKenoMayoOld CrowPilot Mountain(Whse
North)Pelly CrossingRoss RiverStewart
CrossingTagishTeslinUpper LiardWatson
LakeWhitehorseAklavik, NWTGood Hope Lake,
B.C. Atlin, B.C. Lower Post, B.C.
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Programming CHON-FM plays a variety of Country
and Light Classic Rock music and broadcasts on
98.1 FM in Whitehorse and 90.5 FM in surrounding
broadcast communities. CHON-FM announcers are
regularly receiving calls from travellers who
tune in via internet to listen to their favourite
programming or community news. CHON-FM is a
direct contact and voice to the First Nation
community. The listeners come from a variety of
backgrounds and listen to the station for the
in-depth interviews, speciality music
programming, sports and health news and
entertainment and business updates.
Northern Native Broadcasting Mission Statement
NNBY reaffirms and maintains First Nation
culture, spiritual beliefs, language, traditional
values, land and animals. NNBY works for present
and future generations, looking seven generations
into the future. While we focus on First
Nations, NNBY is for all people. NNBY protects
traditional knowledge, empowers First Nations
people, supports self determination of First
Nations and facilitates the development of a
respectful relationship between First Nations and
other people. Culture also includes stories and
customs, improving quality of life, and fosters
the development of positive social and economic
partnerships.
Listeners can tune in to hear

• Four Directions with Peter Novak-local and
  regional news at 630, 730 and 830am and your
  main source for information in the Yukon.
• Mid Morning Beat with Christine Genier explores
  the roots of modern music. Tune in for in-depth
  interviews and lighthearted conversations.
• Canadian Roots by Alisha Rosenberger.
• Vuntut Gwichin Ginjik Nekaii is a Gwitchin
  language program playing the best of Classic
  Country.
• Saturday Request Show.
• The Medicine Show with Manfred Janssen is a blues
  style program featuring Canadian, Delta and
  Chicago styles among others.
• The Indigenous Connection is a colourful and
  energetic one hour program featuring music from
  around the world with a strong focus on
  Indigenous artists hosted by Stephanie Richardson.

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WAAB Network Ratecard
30 second Reach Plan Rate Across all 5
Networks Monday Sunday 600am -
800pm 225.00 60 second rate 60 premium