I. Introducing a new company name

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I. Introducing a new company name
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I. a) Why was the name change necessary?

• There was a change in the company structure and
  ownership of the former Wildside tour company

The partnership remains the same but Green
Discovery and Wildside exist as independent tour
companies
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I. b) Why choose the name Green Discovery?
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II. Definition of Green Discovery customers

• 1. Walk-in customers
• predominantly younger guests that book short
  side-trips
• 2. Pre-booked individual customers
• individual travelers booking customized
  adventure tours of up to one week
• 3. Pre-booked group travelers
• eco-tour packages for international tour
  companies for groups of 8-18 people on tours of
  up to 3 weeks
• b) study-tours for students, various group
  sizes, eco-tours designed at relatively low cost,
  duration of up to one week

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III. The Backpacker Market

• It is said to be the most difficult market to
  handle and the best market to learn from

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• III a) Challenges of low cost tours

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• III b) Advantages Going local!

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• III c) Create and operate low cost eco-tours

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III d) Requirements for an eco-guide

• A trained eco-guide should be
• sensitive to the natural environment
• sensitive to the local culture
• able to mediate between different cultures
• aware of the foreign guests needs
• physically enduring (fit)
• have enough English and translation skills
• knowledgeable about outdoor activities
• trained in first aid
• a good cook, driver, entertainer
• (have good practical skills)

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IV. Marketing Strategy

• Discover the real Laos!

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IV a) National Marketing

• 1. Walk-in customers
• predominantly younger guests that spontaneously
  book short side-trips
• VISIBILITY
• - company offices in activity centres centrally
  located
• - logo and company name advertised on signboards,
  cars, equipment e.g. rafts and life jackets
• flyers/leaflet/posters (announcements)

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• Marketing materials must contain a clear message
  about what is on offer
• kind of tours
• specialisation e.g.
• The design should be adapted to the taste of the
  customer targeted

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IV b) International marketing

• 2. Pre-booked individual customersindividual
  travelers that book customized adventure tours of
  up to one week- Advertisements in international
  newspapers or specialist magazines (advertising
  website)
• 3. Pre-booked group travelerseco-tour packages
  for international tour companies - long-term
  business relationships created through regular
  communication and exchange of information

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IV c) Green Discovery advanced marketing assets
show the proficiency of the staff and the company
in outdoor adventure sports

• website www.greendiscoverylaos.com
• booklet Climbing Guide to Vang Vieng
• Newspaper articles
• International expeditions e.g. the Nam Fa and
  Nam Beng descents lead by international
  whitewater professionals coming from Japan
• a feature in Action Asia Magazine coming soon

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Nam Fa Expedition, Dec 2005