Mother

1
Mothers Day Promotion
Revised on April 3, 2006
2
Agenda

• Objectives
• Target Audience
• Program Details
• Yahoo! Shopping Deliverables
• Merchants Deliverables Entitlement
• Timeline

3
Objectives

• Create WIN WIN WIN

• Merchant
• Exposure at Yahoo! HK Network to reach over
  2,000,000 users
• Ride on the Mothers Day gift giving seasons to
  grasp customer retail spending

• Yahoo!
• Ride on the special offers and discounts to
  draw users interest and build online shopping
  habit.

• User
• Enjoy the offers/ discounts from various
  merchants
• Enjoy online shopping convenience

4
Target Audience

• Mass Public
• Aged 18 40, male and female, predominantly 20
  35
• Working adults with spending power
• With internet browsing habit or existing Yahoo!HK
  users.

5
Program Details

• Promotion Theme
• Mothers Day Gift Giving
• Promotion Period
• April 21 May 7, 2006
• Merchants Offers
• Shopping Merchants to provide special priced
  Mothers day gifts for purchase.
• Simply Discount offers for purchase of generic
  products
• E.g. 20 off for all products or
• Free package special gift for purchase over
  HK300..etc.

6
Merchants Deliverables Entitlements

• Offer exclusive purchase discount for
  Yahoo!Shopping.
• Logo, brand and product exposure on promotion
  page
• Traffic from promotion site will be directed to
  the merchants online store

7
Yahoo! Shopping Deliverables

• To develop banner ad and promotion site
• See samples of our 5th anniversary promotion
• To provide free exposure in
• Yahoo! HK homepage
• Yahoo! Shopping homepage
• Yahoo! Shopping product showcase
• Yahoo! Shopping e-newsletter
• Total Banners Impression 5 million

Gift Store Sample
8
Exposure Yahoo! HK Homepage

M6 module
9
Exposure Yahoo! Shopping Homepage
Homepage Mantle
10
Program Summary
Run of site Floating Icon
11
Timeline Contact
Contact Catherine Mak Associated Marketing
Manager Tel No 2837 6319/ Fax [phone] Email
cmak_at_yahoo-inc.com
12
Thank You
The information contained in this presentation is
confidential and proprietary information of
Yahoo! Holdings (Hong Kong) Limited (Yahoo)
(Confidential Information). The Confidential
Information is disclosed to you solely for the
purpose of evaluating certain sales and promotion
proposal made by Yahoo to your company. By
reading this presentation, you agree on behalf of
your company to hold the Confidential Information
in confidence and will not use the Confidential
Information for any other purpose other than for
the purpose specified above.