3GSM WORLD CONGRESS

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• 3GSM WORLD CONGRESS

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The 3GSM World Congress
What is it?
The 3GSM World Congress 2006 was the leading
event for the mobile technology industry. More
than 50,000 visitors attended the fair held in
Barcelona in 2006. 3GSM World Congress 2007
promises to be even stronger, reflecting the
increasing importance of mobile technologies.
These technologies are now routinely used by a
third of the population. It will be a showcase
to the world of the latest technolgies, services
and developments in this sector.
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3GSM coverage in VNUnet.es
VNUnet.es will repeat its coverage of the 2006
event for the 2007 3GSM World Congress, creating
a special area within its webs where journalists
will cover the event live from the fair floor.
Coverage will include videos, audio broadcasts,
reports, breaking news, etc. The special will
be highlighted on the homes of VNUnet.es, The
Inquirer and RedesTelecom webs during February
2007.
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Coverage in RedesTelecom

• The publication REDES TELECOM follows the 3GSM
  fair every year in its print edition, dedicating
  a large part of its editorial coverage to the
  information generated at the 3GSM event that
  marks the rhythm of the mobility market
  throughout the year. In the last edition,
  exhibiting companies placed great emphasis on
  UMTS technology, the progress of HSDPA, the
  importance of television via mobile and bandwidth
  for mobile devices all of these issues have
  proven to be key matters for the industry in
  2006.

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Coverage in RedesTelecom

• This year REDES TELECOM will not only attend
  the 3GSM World Congress, but will also sound the
  opinion of the major companies attending and
  exhibiting at the event. Its coverage will also
  include informing its readers about launches,
  previews and breaking news during 3GSM 2007.
• For this reason, RedesTelecom will publish a
  special supplement to be distributed together
  with the monthly print magazine, that will bring
  together all this coverage about the fair. It
  will also feature interviews with leading
  companies within the industry, market studies and
  opinions about the trade fair itself.

Example of a previous supplement of RedesTelecom
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Sponsorship proposalonline and offline

• VNU offers its clients the possibility of
  merging their own marketing and communiation
  strategies in relation to the 3GSM World Congress
  with VNUs coverage of the event both offline and
  online. By doing so, they will ensure that
  nearly a million VNU readers and web users will
  receive information about their products and
  solutions from their trusted media of choice.
• VNU divides the sponsorship opportunities
  available into two parts, online and offline.
• ONLINE. VNUnet.es offers two proposal packages
  to clients
• A basic package that includes a microsite for
  each client within its 3GSM web special,
  reinforced by a communication campaign in all VNU
  webs in Spain.
• A premium package that includes all elements
  foreseen in the basic sponsorship offer, plus the
  celebration of a web seminar advertised in all
  VNU Spanish media (online and offline) on 3GSM
  issues that will generate qualified leads for the
  client in parallel to the event.

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Basic online sponsorship
MICROSITE FEATURES

• The microsite will provide a showcase for the
  clients 3GSM marketing and communication
  messages. It will be tailor-made to each
  clients needs, but include as a minumum
• General information, news and content about the
  clients company
• Products and solutions offered by the client that
  use mobile technologies
• User sign-up to receive more information from the
  client about specific products and solutions,
  which will produce qualified leads for the
  client.
• Publication from 15th January to the end of
  February 2007.
• VNU will offer the following services to
  sponsorship clients
• Guarantee of banners and editorial links to
  generate traffic for the microsite
• Dedicated journalist appointed to work on the
  microsite, to ensure that it is updated regularly
  with original, well-drafted content.
• Co-branding of all VNU 3GSM coverage on the homes
  of www.vnunet.es, www.redestelecom.com and
  www.theinquirer.es, with the logo of sponsorship
  partners.

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Basic sponsorship microsite promotion

• ADVERTISING
• Minimum 300,000 impressions of varios creatives,
  to drive traffic to the microsite
• Textlinks (50 characters)
• Banners (468x60)
• Skys (120x600)
• Buttons (120x60)

• EDITORIAL LINKS
• Fixed presence on the homes of VNUnet.es,
  RedesTelecom and The Inquirer for 20 days, as
  sponsor of the VNU 3GSM coverage.
• Estimated exposure more than 1,000,000 PVs
• Newsletter microsite links will feature in 3 x
  IT News and 3 x RedesTelecom News electronic
  bulletins (total of 53,242 subscribers).

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Premium sponsorshipweb seminar
VNU Conferencias, as part of the vnu.net network,
can organise web seminars for clients. These
seminars are interactive online events,
trasmitted to unlimited viewers via the Internet
using the lastest recording technologies. Image
quality is of television standard. A client can
choose a web seminar limited to qualified users
from a specific area, the entire national
territory or open to a pan-European audience.
The target audience is defined according to the
clients needs. VNU provides the technology, the
event moderator, consultation services with
regard to content and speaker selection,
convocatory plus media coverage for the event.
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Premium sponsorshipfeatures
Anyone can attend a web seminar from any point of
the globe via Internet, although the sponsor can
decide to limit or qualify the audience in any
way. All anyone needs to attend a web seminar is
a bandwidth Internet connection and one of the
following freeware programmes installed on
his/her computer Real Player or Windows Media
Player.
ADVANTAGES

• Strong branding message using proven and
  ground-breaking technology
• Generate business leads via direct contact with
  current and potential clients (qualified leads)
• Excellent platform to present and promote
  products and solutions before a specialist
  audience.
• High branding impact in VNU Business Publications
  Spain media (online and offline)
• Web seminar will be available online for one
  entire calendar year, so lead generation and
  marketing message will be sustained.

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Premium sponsorshippromotion

• Advertising to generate convocatory for the web
  seminar in relevant VNU Spain titles offline
  (Computing, RedesTelecom, etc.)
• Advertising to generate convocatory for the web
  seminar in relevant VNU Spain titles online
  (www.theinquirer.es, www.redestelecom,
  www.computing.es, www.vnunet.es)
• Emailings to the qualified VNU database and
  inclusion in VNU newsletters
• Seminar available online for one year at
  www.vnuwebseminars.com and www.vnuconferencias.com
  
• Editorial coverage for the web seminar in all VNU
  media

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ONLINE RATES

• Basic sponsorship
• Microsite
• Advertisements for microsite (minimum 300,000
  impressions)
• Editorial links to the microsite (minimum
  1,000,000 impressions)
• 15.000
• (15 January end of February)

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ONLINE RATES

• Premium sponsorship
• All elements included in the basic sponsorship
  package
• Advertising and convocatory in relation to the
  web seminar, in all relevant VNU online and
  offline titles
• Web seminar (presentation, moderation, television
  recording and transmission, lead generation etc.)
• 45.000
• (15 January end of February)

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PRINT RATES

• Advertising pages available in the 3GSM
  Supplement published by RedesTelecom
• ROP advertising formats
• 4-colour full inside page 3.800
• Junior 3.200
• Horizontal or vertical ½ page 2.400
• Preferential formats
• Inside cover 4.200
• Inside back-cover 4.200
• Back-cover 5.600
• Negotiated client and agency discounts will be
  applied to the above prices.

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TARIFAS OFFLINE

• Sponsorship of the full 3GSM Supplement
  published by RedesTelecom
• Sponsorship of the entire supplement (includes
  customized editorial content and all advertising
  spaces)
• 18.000 (16-page supplement)
• 11.000 (8-page supplement)
• Editorial coverage and advertorials are also
  available within the supplement, prior
  consultation