Moderator: Mark Cripps, APAC Digital Director, McCann Worldgroup Presenters: Ian Stewart, SVP, MTV A

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Moderator Mark Cripps, APAC Digital Director,
McCann Worldgroup PresentersIan Stewart,
SVP, MTV AsiaDon Tan, Managing Director,
InnityDerek Callow, Head of Marketing -
Southeast Asia, Google
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• lets do a facebook!
• Confusion
• Stories of widget boredom
• Stories of people struggling to monetise social
  media
• Stories of IM SMS dieing replaced by SM
• Explore the use of widgets/gadgets/social apps in
  the mix just a fad?/here to stay? how best to
  use them? How to measure ROI?

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Discussion Points

• The traditional sales funnel is dead. Is
  distributed content, such as social apps and
  widgets the answer?
• How should marketers use widgets in the mix?
• Whats best practice for Widget development?
  Focus on creation development, distribution,
  measurement
• What does the future hold for widgets, gadgets
  and social apps?

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• The traditional sales funnel is dead. Is
  distributed content, such as social apps and
  widgets the answer?

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The traditional AIDA funnel has become a sea of
complexity
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A Newsweek article famously asked if 2007 would
be the Year of the Widget, but 2008 will be the
year this question gets answered eMarketer 2008
SOURCE MTV Asia
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• 2. How should marketers use widgets in the mix?

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Social Networking will play the most important
role in the online habits of young people in 2008
and beyond. YOUTH DONT NEED ANOTHER WEBSITE.
They need content and applications delivered to
them, to make their digital space their own.
SOURCE MTV Asia
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• 3. Whats best practice for Widget development?
  Focus on creation development, distribution,
  measurement

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• 4. What does the future hold for widgets, gadgets
  and social apps?

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SOURCE MTV Asia
PEOPLE WANT TO CONTROL THEIR ONLINE
EXPERIENCE SOCIAL NETWORKS WILL CONTINUE TO
GROW THESE ONLINE COMMUNITIES ARE
AGGREGATING AND ALSO FRAGMENTING AROUND
INTERESTS THEY ARE LIKE WALLED
GARDENS CONTENT WILL INCREASINGLY BE SPREAD
VIRALLY WITHIN