Global Media Moving into New Frontiers

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Global Media Moving into New Frontiers Africa
and RH Issues Finally on the Plate
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YouthNet and Media

• Media for Behavior Change
• Information Dissemination Via Media
• Media and Advocacy
• Media and Research

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Review of Accomplishments Before 2004
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YouthNets Added Value to Staying Alive

• Technical assistance
• Reality check
• Production funding ( begets )
• Access to developing country
• on-the-ground activities
• local media
• youth for features
• Overall direction of the Campaign

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Breaking Developments
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"MTV base as the company's 100th channel is the
most anticipated launch in our history - it's our
first dedicated African service and takes MTV's
global footprint to every region of the world,"
commented Roedy. "MTV base celebrates the
diversity of vibrant music culture across Africa,
while offering rich, creative inspiration for
MTV's global network."
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MTV LOVELINE Africa
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Short Form Programming - 1
Ninja MTV China
Kondom Kumar MTV India
Lets Wait MTV SE Asia
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Short Form Programming - 2
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Long-Form Programming

• Staying Alive A New Special
• CNN Presents

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A Few More Things from 2004
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Discussion Questions

• How can RH issues be portrayed as compellingly as
  HIV issues via the global media?
• What lessons from local media experiences can MTV
  Base Africa draw upon when designing programming
  for a regional audience?