Extreme Exhibit Makeover:

1

• Extreme Exhibit Makeover
• Beyond Pipe and Drape
• ArtsNW Booking Conference
• October 2006

2
Overview

• Introductions and questions
• What should your booth do for you?
• Principles of good design
• Examples
• Makeover 1 Solo Artist
• Makeover 2 Agent
• Makeover 3 - Ensemble
• Resources How to get things done
• QA

3
What should your booth do?

• Attract
• Communicate what you do
• Show how you are different from others
• Support conversations that build relationships
• Make you memorable

4
Principles of Good Design

• Reduce visual clutter
• Create a focal point
• Use color
• Avoid visual clichés

5
Examples
6
Examples
7
Examples
8
Examples
9
Makeover One Solo Artist

• Lauren Sheehan

10
Makeover One Solo Artist

• Doesnt have booth design
• Must travel with booth and booth paraphernalia
• Would like to match branding to Web site
• Create welcoming space velvet curtain, flowers,
  spiced tea
• Half-booth size

11
Makeover One Solo Artist

• The makeover

12
Makeover One Solo Artist

• High impact visual large artist photo, large
  artist name
• Fabric drape for sides color to match banner
• Banner on back wall
• Pick up Typography, Branding of Web site
• One powerful quote
• Table for videos, tea urn
• Flowers
• Instruments

13
Makeover Two Agency

• Spike Music
• Regional and national acts
• Touring in North America
• Artists include
• Agua Dulce - Latin/cumbia/soul
• Banyan - Avant-punk-funk
• Eightrack Mind - 8-piece live hip hop/acid jazz
• 40 Watt Hype -- Latin infused hip hop
• Insatiable - Ska/jazz
• Psyche Origami - Hip hop
• Willie Waldman Project - Psychotic jazz

14
Makeover Two Agency

• Current Design

15
Makeover Two Agency
16
Makeover Two Agency

• Makeover Results

17
Makeover Two Agency

• High impact visual
• Bold use of color
• Emphasis on brand of agency
• Music stands as literature racks
• Table for videos and literature

18
Makeover Three Ensemble

• Craicmore
• Contemporary traditional Celtic music
• Regular touring company four artists

19
Makeover Three Ensemble
Craicmores Website
20
Makeover Three Ensemble

• Current booth design

21
Makeover Three Ensemble

• Makeover Results

22
Makeover Three Ensemble

• High impact visuals
• Selective use of high-impact quotes
• Emphasis on artists brand
• Table for literature and videos

23
Resources

• Types of Booths or Displays

Fabric or vinyl banners on stands - 500 to 700
each
Panels on Frame - 2700 with graphics
Panels on Frame - 600 to 1,000 with graphics
Velcro Panels - 1,300 to 1,700
24
Resources

• Design
• If you keep it simple you dont need a designer
• Emphasize large photos or images
• Selective use of quotes make them work hard
• Many display vendors will provide some limited
  design free of charge
• Be clear what you want
• Draw sketches
• Provide high resolution copies of your photos,
  logo, other artwork

25
Resources

• Drapes
• http//www.quikstage.com/
• Booths and Displays
• http//www.godfreygroup.com
• http//www.displays2go.com
• Photo Mounting and Laminating
• FedEx Kinkos
• Swifty Printing

26
Thank you!

• For more information, please contact
• Kathleen Hosfeld
• Hosfeld Associates Artist Management
• www.hosfeldartists.com