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Worlds Leading Virtual Worldand Online
Community for Teens
Sulake Corporation Strictly confidential
legally protected and privileged information
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• Introduction
• Mark Stockx
• Country Manager TTG Sulake
• Daarvoor
• MTV Networks, Universal Music, SONY BMG, BMG
• In Habbo Flea!

Entertainment in Habbo
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Habbo is a place where users can

• Express themselves by
• playing and chatting with friends
• choosing different character styles and clothes
• decorating your room
• customizing your homepage
• creating and managing groups
• arranging activities (e.g., parties)
• The key to Habbo is social interactivity
• Meeting other Habbos and having fun together!

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Habbo is a place where users can

• Choose and personalize a character
• Appearance
• Name
• Clothes Accessories
• Skin
• Hair
• Browse the virtual world
• Visit different public rooms
• Go to other Habbos guest rooms
• Customize their own Habbo homepages
• Walk around and chat
• Use Group Chat and Habbo Console for
  communicating with other Habbos

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Worlds leading teen community
Habbos world presence
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Key Stats the Netherlands
14,5 (overall 12-18)
48/52
2,2 x per day
3 pm - 9 pm, weekends
40 minutes average
Most important reason to go Meet friends and
new friends
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Habbo NL user segments
Header show NL profile
Habbo has engaged over 60,000 users world wide in
special insight and consumer research
Source Global Habbo Youth Survey 2008
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Top teen interest the Netherlands
Most Popular Net Services
Most Popular Offline
figures Global Habbo Youth Survey 2008
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Habbo Market Position
Communication
MSN Messenger
Identitycreation
MySpace
Neopets
World of Warcraft
MMO Gaming
Music Entertainment
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Safety is a Top Priority

• User (and parent) education
• Each Habbo expected to follow the Habbo Way,
  standards and rules governing Habbo
• Active moderation
• Habbo moderated 24 hours a day by 195 paid
  moderators worldwide
• Technical monitoring tools
• Habbo utilizes IP tracking tools, keyword
  monitoring, chat logging and automatic language
  filtering
• User reporting
• Users have tools to report inappropriate conduct
  to the moderation staff and mute annoying people

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Virtual Items Drive Habbo Economy

• Users collect virtual furniture or furni
• Purchased from the Habbo Catalogue with real
  money
• Users decorate their guest rooms with their
  furniture
• Create their own activities, interiors, and games
  with existing furniture items
• Virtual items provide status to users in Habbo
• Players strive to collect rare and exclusive
  furniture
• Traded between users or won as awards in
  competitions

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Key to succesfull entertainment in Habbo

• Best result when theres fit with the Habbo
  concept
• fun
• self-expression
• creativity
• friendship
• Add value to the game content provider
• Use Habbos social currency
• Create participation
• Dare
• Stimulate viral effect

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Not just the top of the iceberg...
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Tell you and you forget, I show you and you
remember, I involve you and you
understandConfucius Chinese philosopher,
founder of ConfucianismConfucius (c. 551 - c.
479 BC)
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Entertainment in Habbo

• 5 types of entertainment
• Global / Local Campaigns initiated by Habbo
• Ad Sales Campaigns
• Artist related campaigns
• User Generated content
• Games

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Global / Local Campaigns initiated by Habbo

• Habbo Love the Earth is an environmental themed
  campaign situated around Easter and is about
  good-will and activating users. Our aim is to
  raise awareness on nature related issues.
• Primary tagline Love the earth, love your
  friends
• Secondary tagline Plant a tree for your friends
• Campaign elements
• Nature Quest
• Plant a tree for your friends
• Leave your green mark

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Global / Local Campaigns initiated by Habbo

• Habbo De Elfstedentocht in Nederland dit jaar
  niet maar wel virtueel in habbo
• Date 16 Januari
• Campaign elements
• Quest

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Ad Sales Campaigns

• ING EK Voetbal
• Campagne concept vier het EK in Habbo met
  sponsor van het Nederlands elftal ING
• Periode May 27 July 5, 2008
• Campaign elementsgroups,
• competitions, branded furni, vip vistis,
• branden room

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Artist Related campaigns

• VIP Visits

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Artist Related campaigns

• Creative campaigns

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User Generated Content
Habbo radio
Big Brother huis
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User Generated Content
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Games

• There are a few multiplayer games in Habbo which
  are highly addictive
• Habbos can play Wobble Squabble, Skydive, Battle
  Ball or SnowStorm all free of charge
• Games can be sponsored

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Concluding

• Entertainmentfriends are key reason to visit
  Habbo
• Various types of entertainment in Habbo (ug, ad
  sales, habbo)
• End user plays key role (participating
  generating)
• Always try to be relevant
• Habbo facilitates

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Questions?
For more info contact Mark Stockx - Country
manager Habbo mark.stockx_at_sulake.com - 06 - 306
11 549
Sulake Corporation Strictly confidential
legally protected and privileged information
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