The Integration of Newsrooms: Should Online and Print Newsrooms Merge

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The Integration of Newsrooms Should Online and
Print Newsrooms Merge?
April 7, 2006 Austin, Texas
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Integration allows The New York Times to focus on
enriching content without consideration of
platform

• The platform agnostic approach has allowed
  online-only content to flourish
• Since integration, NYTimes.com has been able to
  focus on
• Blogging
• Online Video
• Podcasting
• Vertical content enhancement
• MYTimes (in development)

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NYTimes.com consistently aims to engage
sophisticated users, blogs are one more way to
accomplish this goal

• Blogs help to facilitate conversations on
  NYTimes.com as well as link users to
  conversations on the greater Web
• Blogs adhere to the same standards of
  journalistic integrity as the rest of the Site
• Blogs compliment on-going feature categories as
  well as discrete events
• Current feature blogs include
• The Walk-Through
• DealBook
• The Pour
• Diners Journal
• Many more to come

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The New York Times is looking to seamlessly
integrate video production into the newsroom
workflow

• Embedded players on the home page, section
  fronts and article pages drive viewership
• The new Video tab gives video a persistent
  presence throughout the site
• Video production and distribution is a joint
  effort between the paper, the website and the
  broadcast group

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Podcasting is another natural extension into the
multimedia space and another vehicle meet users
needs

• The New York Times offers an ambitious menu of
  original podcasts
• 18 are currently available
• NYT Front Page routinely ranks among iTunes top
  10 podcasts
• Podcasting is a joint effort between the paper,
  the website and the radio group

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NYTimes.com seeks to aggressively pursue
leadership positions in key vertical categories

• Digital innovation with the backing of the
  newsroom means NYTimes.com can grow content
  verticals into comprehensive online destinations
• Key Editorial Verticals
• Classified Verticals
• Real Estate
• Jobs
• Autos
• Other Vertical Areas
• TimesSelect

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Previously at The New York Times, New York Times
Digital operated as its own entity
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Following integration, New York Times Digital was
absorbed into the New York Times Media Group