Opportunities for crossboarders publishing : new frontiers

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Opportunities for crossboarderspublishing new
frontiers

• Les possibilités de nouveaux marchés
  internationauxpour les éditeurs nouvelles
  frontières

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Français Canal 1

• English Channel 2

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CROSS BORDER PUBLISHING TURKEY
Neslihan Tokcan
FIPP World Congress
Paris, May 27th 2003
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CROSS BORDER PUBLISHING TURKEY
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CROSS BORDER PUBLISHING TURKEY
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With 68 million people Turkeys population is
almost twice as big as Polands which has the
biggest population among new EU members. Its
purchase power parities lie far below the average
of these countries.
COMPARISON POPULATION AND PER CAPITA GNP (in PPP)
Population 2002 in Mill
GNP/per capita 2001 (intl US- purchase power
parities)
Poland Czech Republic Hungary Slovak
Republic Lituania
9.370
14.320
New EU Members
11.900
11.780
8.350
Turkey
5.830
Source World Development Indicators Database,
World Bank, April 2003
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Most of the expenditures are made by the A and B
groups. They reflect 15 of the total population,
and 20 of the urban population of Turkey.
COMPARISON POPULATION AND PER CAPITA GNP
Population 2002 in Mill
GNP/per capita 2001 in US
Poland Czech Republic Hungary Slovak
Republic Lituania
7.487
13.912
New EU Members
13.087
9.875
14.652
Total A/B A
2,859
Turkey
8,506
16,243
Source Eurostat, OECD
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In comparison to the average of new EU member
countries the Turkish population is very young
More than 70 is under 35.
COMPARISON AGE STRUCTURE 2001 in
0-14
15-34
35-44
gt45
Average New EU Members
30
14
38
18
35
36
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18
Turkey
Source Eurostat
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CROSS BORDER PUBLISHING TURKEY
CROSS BORDER PUBLISHING TURKEY
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Advertising revenues almost equal sales revenues.
Main advertising expenditures are made by the
Telecommunication sector followed by Cosmetics
and Personal Care.
REVENUE OF CONSUMER MAGAZINES IN TURKEY -
2002 Mill US
31,6
29,7
Info-Tech-Telecom.
Cosmetics/Personal Care
Finance
Textile
61,3
Decoration/ Construction
Automotive
Others
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In Turkey the magazine market share is lower than
in new EU member countries. In general, mass
media are favored. This can be also seen by the
significantly higher market share of newspapers.
ADVERTISING MARKETSHARE OF TURKISH MEDIA 2002 in
TV
Newspapers
Magazines
Radio
AverageNew EUMembers
Turkey
Source World Magazine Trends 2002-2003