Project Overview

1
Project Overview

• Restaurant Website
• Olive Garden
• Natalie Liang

Project Goals
Applications
Project Description
Demonstration Packages
Features Benefits
Technology
Competitive Analysis
Key Learning Points
2
Project Goals

• Instructions
• Delete sample document icon and replace with
  working document icons as follows
• Create document in Word.
• Return to PowerPoint.
• From Insert Menu, select Object
• Click Create from File
• Locate File name in File box
• Make sure Display as Icon is checked.
• Click OK
• Select icon
• From Slide Show Menu, Select Action Settings.
• Click Object Action and select Edit
• Click OK

• Investigate Olive Gardens website and the
  functions it provides.
• Determine the strength, and weakness of the
  websites and know what customers are looking for.
• Learn what further key features can be applied to
  enhance the website.

3
Project Description

• Instructions
• Delete sample document icon and replace with
  working document icons as follows
• Create document in Word.
• Return to PowerPoint.
• From Insert Menu, select Object
• Click Create from File
• Locate File name in File box
• Make sure Display as Icon is checked.
• Click OK
• Select icon
• From Slide Show Menu, Select Action Settings.
• Click Object Action and select Edit
• Click OK

• Website has build the relationship between the
  restaurateur and customers in at least three
  critical ways
• 1. The restaurateur can take a more direct and
  continuous role in communicating with the
  customer.
• 2. The restaurateurs business strategy can
  expand to include a communication concept.
• 3. The communication messages between the
  restaurateur and customers can undergo drastic
  changes.

4
Project Description

• Websites should contain most of the features that
  people expect or want to see in the Website. For
  examples, site accessibility, sties with e-mail,
  on-line sales promo, frequent special,
  directions, reservations...etc.
• Websites will be a valuable source for audiences
  including internal employees and managers, and
  the external audiences, which are the customers.

5
Features Benefits

• Instructions
• Delete sample document icon and replace with
  working document icons as follows
• Create document in Word.
• Return to PowerPoint.
• From Insert Menu, select Object
• Click Create from File
• Locate File name in File box
• Make sure Display as Icon is checked.
• Click OK
• Select icon
• From Slide Show Menu, Select Action Settings.
• Click Object Action and select Edit
• Click OK

• What are the three Key Features of your chosen
  product or service?
• Take Olive Garden as an example, the restaurants
  website features and benefits are
• Detailed Menu and Wine information
• Articles on how they have contributed and helped
  the community.
• Detailed Recruiting Information

6
Features Benefits

• Why are these three key Features important?
• Detailed Menu and Wine information for our
  guests
• people that has never been to Olive Garden can
  know what kind of food wine they are serving.
• Olive Garden also provides information on the
  types of wine that matches with your dish.
• Activities the restaurant do in contributing and
  helping the community.
• Give customers a good impression.
• Get to know the other part of the restaurant,
  other than dinning.

7
Features Benefits

• Detailed Recruiting Information for employees
• provide information on the types of employees
  they are looking for, so you know whether its
  the type of job you are looking for.
• provide specific locations that are looking for
  employees.
• provide position specifications, so you know
  which position fits you the best.
• provide benefits to the employees

8
Competitive Analysis

• Instructions
• Delete sample document icon and replace with
  working document icons as follows
• Create document in Word.
• Return to PowerPoint.
• From Insert Menu, select Object
• Click Create from File
• Locate File name in File box
• Make sure Display as Icon is checked.
• Click OK
• Select icon
• From Slide Show Menu, Select Action Settings.
• Click Object Action and select Edit
• Click OK

• Competitors
• Marie Callenders
• The Parkers House Old Towne
• Strengths
• Olive Gardens website contains information on
  activities they contributed to the community,
  Marie Callenders does not.
• Olive Gardens website is more organized and
  interesting than Parkers House Old Towne.
  Parkers House lacks visual representation of
  their restaurant and menu, instead the
  information is written in plain long paragraphs.

9
Competitive Analysis

• Weaknesses
• Marie Callenders menus show more details on each
  dish, and provides a picture of each dish.
• Parkers House Old Towne contains a very classic
  intro to their website, Olive gardens first page
  contains too much information.

10
Applications

• Instructions
• Delete sample document icon and replace with
  working document icons as follows
• Create document in Word.
• Return to PowerPoint.
• From Insert Menu, select Object
• Click Create from File
• Locate File name in File box
• Make sure Display as Icon is checked.
• Click OK
• Select icon
• From Slide Show Menu, Select Action Settings.
• Click Object Action and select Edit
• Click OK

• Restaurant websites can be used by different
  groups
• - Employees for schedules, newsletters, job
  openings.
• - Vendors and suppliers for orders.
• - Restaurant associations for reports.
• - Customers for advertising, promotions,
  merchandising, line extensions, customer
  relations.
• - Management for feedback on ways to improve the
  restaurant, new menu ideas.
• Olive Garden's feedback form

11
Demonstration Packages

• Instructions
• Delete sample document icon and replace with
  working document icons as follows
• Create document in Word.
• Return to PowerPoint.
• From Insert Menu, select Object
• Click Create from File
• Locate File name in File box
• Make sure Display as Icon is checked.
• Click OK
• Select icon
• From Slide Show Menu, Select Action Settings.
• Click Object Action and select Edit
• Click OK

• No need for a demonstration packages, because
  its already a website.

12
Technology

• Instructions
• Delete sample document icon and replace with
  working document icons as follows
• Create document in Word.
• Return to PowerPoint.
• From Insert Menu, select Object
• Click Create from File
• Locate File name in File box
• Make sure Display as Icon is checked.
• Click OK
• Select icon
• From Slide Show Menu, Select Action Settings.
• Click Object Action and select Edit
• Click OK

• Future enhancements that may improve Olive
  Gardens website
• Provide links to explanations of the difficult
  terms we find on food items in the menu. For
  example the Italian Cooking Glossary Terms we
  find at "mama's glossary which provides a detail
  definition and picture of the word.
• Provide prices on menu wine items.
• Provide online ordering to-go.

13
Resources

• What chapters in the textbook, articles, and/or
  web sites were most useful to you in this
  project?
• Articles
• 1. Restaurant Marketing on the Worldwide Web by
  Jamie Murphy, Edward Forrest, and C. Edward
  Wotring
• 2. How to Evaluate World Wide Web Sites by
  Suzanne Cohen and Deb Joseph
• Web sites
• 1. Olive Garden
• 2. Marie Callenders
• 3. The Parker House Old Towne
• 4. Mamas Glossary
• 5. Top 50 Restaurant Websites

14
Key Learning Points

• Instructions
• Delete sample document icon and replace with
  working document icons as follows
• Create document in Word.
• Return to PowerPoint.
• From Insert Menu, select Object
• Click Create from File
• Locate File name in File box
• Make sure Display as Icon is checked.
• Click OK
• Select icon
• From Slide Show Menu, Select Action Settings.
• Click Object Action and select Edit
• Click OK

• What are three things that you learned from the
  completion of this project?
• After all the researching on the restaurants
  website, I would say that the purpose of Olive
  Gardens Website is more of a website to inform
  and sell their products.
• Websites must be creative, informative,
  entertaining, and designed for fast transfer from
  your server to the surfers computer.
• Websites should constantly be updated by adding
  new materials to encourage repeat visits.

15
Key Learning Points

• Discuss how you met the Three Goals of your
  Project.
• Surfing around Olive Gardens website online and
  comparing it to other restaurateurs websites to
  determine its strengths and weaknesses.
• Read articles about restaurants on the worldwide
  web and understand the key features customers
  expect from them, and how they improve it.