Zara Project Strategic Plan

1
Zara Project Strategic Plan

• Tracy Goehri, Nikki Scott, Sheri Sasaki, and
  Melissa Richardson

2
Vision of Business

• High Quality
• High Fashion
• Superb Service

3
Value Proposition

• We will provide convenience.
• Excellent customer service.
• Online shopping.
• Home delivery.

4
Target Markets

• Middle to upper class.
• 25-40 age range.
• Similar to that of Nordstrom or Banana Republic.

5
Potential Locations

• Bellevue (some where near Bellevue Square).
• Downtown Seattle.

6
Size of Stores

• Depends on location.
• Downtown Seattle Bigger
• Bellevue Square size of any normal boutique in
  that area

7
Marketing Approach

• Billboards
• Downtown Seattle
• Bellevue Area
• Catalogs/Magazines
• Vogue, Glamour, Cosmopolitan, etc.
• Television and Radio

8
Ownership

• Sole Proprietorship
• A nonincorporated business entirely owned by one
  person.

9
Financial Arrangements

• Combination of
• Bank Loans
• Investors

10
Suppliers

• Zara Company- to maintain brand name.
• Other suppliers could be taken on later.

11
Management Organization

• Flat hierarchy organization.
• Fewer levels of management (3-4 levels at most).
• Centralized chain of command.

12
Business Growth

• Start out moderate in size then gradually
  expanding.
• As store grows, multiple openings of Zara stores
  all over the west coast.
• The next logical location would be Portland then
  moving south into California.