Profdoc ASA Healthcare IT solutions August 27, 2003

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Profdoc ASAHealthcare IT solutionsAugust 27,
2003
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We help doctors improve

• 3 segments
• 3 products
• Global market

Profdoc provides IT solutions to help doctors
increase efficiency and improve patient safety
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3 segments
Primary healthcare
Medical laboratories
Hospitals (selectively)
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3 products
Medical Office (Software)
Link (Transaction services)
Solution (Outsourcing/ASP)
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Legacy is Medical Office
Since 1985, Profdoc has delivered software for
office based physicians to be used for (e.g.)

• Patient registry
• Medical records
• Structured diagnosis
• Treatment planning
• Prescriptions
• Laboratory ordering and results
• Image handling
• Scheduling
• Statistics and reports

• Formal paper documentation
• Billing
• Financial accounting

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Link introduced in 2001

• Encryption/ routing
• Format conversion
• Legal trace
• - Process support
• etc

Rx
Doctors

REFERRALS LABANSWERS
REFERRALS DISCHARGE LAB SETTLEMENT
ELEGIBILITY CLAIMS ETC
REFERRALS RADIOLOGY REPORTS
PAYOR
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Solution offering through own ASP
TDC hostingcenter Copenhagen
LAN, WAN
or Internet
Central operations Gothenburg
TDC hostingscenter Oslo
LAN, WAN
or Internet
Gohtnet hostingcenter Gothenburg
LAN, WAN
or Internet
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Strong Scandinavian SW position
Percent market share application software
Norway Sweden Denmark
Primary Healthcare
70
40
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Hospitals
N/A
N/A
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Laboratories
23
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2

• 3 000 sites
• 25 000 installed licenses

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Link business gaining momentum
of Link licenses sold (cumulative)
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Solution business gaining momentum
of ASP licenses sold (cumulative)
2002 2003
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The business model is changing
NOK per year per user license recurring
maintenance fees
Solution Link Medical Office
Target 2 of client revenues Existing customer
base potential 270 mNOK annual turnover
(recurring maintenance fees)
2003E Target
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Consistent growth in recent years
Product sales and services Recurring maintenance
fees
mNOK annual turnover
CAGR 22

• Increasing customer base through penetration and
  market share
• Product mix change begun in 2001/2002

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Profitability is picking up
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Clear strategy going forward
Extend Scandinavian position

• Sell Link and Solution to existing clients
• Penetrate new primary healthcare segments (e.g.
  specialists, municipal / elderly care)
• Increase presence in hospital segment initial
  focus on Swedish small/mid-size market
• Consolidate Denmark increase market share
• Indirect sales through partner program with local
  integrators, consultancies, telcos etc.
• Focus on close and/or developing regions, e.g.
  Finland, Baltics, Russia, Eastern Europe
• Maintain RD driven by market requirements
• Excellence in customer support
• Focus on recurring revenue and long-term client
  relationships
• Cost efficiency and pruning of unprofitable
  activities

Geographic expansion
Prudentoperations
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Globalization through partner model
Central research innovation Global field
organization partners

• Profdoc Technology Group
• Solution groups
• Primary healthcare
• Medical laboratories
• Hospitals
• Transaction services

• Software
• Product enhancements expansion
• Content / language integration
• Local custom development services

• Implementation
• ASP
• Implementation hosting
• Application management
• 3. party HW, SW and servicesintegration

• Delivery
• Sales
• Installation, configuration education
• Support

Turnkey, one-stop shopping solutions
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Profdoc is an ambitious enterprise

• 2003
• Leading Scandinavian IT vendor for the primary
  healthcare sector
• 1 in Norway and Sweden, 4 in Denmark
• Supplier of electronic medical records to 25 000
  users

• 2013
• Europes leading healthcare IT vendor
• 1 in every country Profdoc is present
• Total IT solution supplier to 250 000 users

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Long-term ambition