Chapter 17

1
Chapter 17 Learning Objectives

• identify the attributes affecting retail outlet
  selection
• explain the different types of purchase decisions
• explain the in-store influences that impact
  alternative evaluation and purchase

2
Attributes Affecting Retail Outlet Selection

• store image
• store brands
• outlet location and size
• retail advertising
• shopping orientation
• perceived risk

3
Purchase Decisions

• specifically planned
• generally planned
• substitute
• unplanned

4
In-Store Influences that Impact Alternative
Evaluation and Purchase

• displays
• price reductions
• sales personnel
• store atmosphere
• stockouts