... by students downloading illegal content (music, movies

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Captive Portal Automated Policy Management
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Agenda

• Introductions
• Product Overview
• Value Proposition
• Business Strategy
• Opportunity to Accelerate
• Discussion Recommendations
• Next Steps

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What Are We?

• We automate the enforcement of acceptable use
  policies on a network
• We Provide a Captive Portal instantly visible
  to every student gaining network access in a
  university setting
• Any organization that has exposure to untrusted
  or mobile computing devices is a potential
  client. (PDAs, Phones, PCs)
• We can be easily integrated into a companys
  existing network infrastructure
• We are network and software vendor independent

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What is the Problem?

• Colleges and Universities face
• Rampant virus infection caused by students
  bringing in their own personal computers.
• Out of date security patches.
• Runaway bandwidth consumption by students
  downloading illegal content (music, movies,
  games, etc.).
• Unauthorized usage especially over wireless
  networks
• Balancing Security Best Practices with Academic
  Freedom
• Adequate Budget to implement tools to assist this
  process

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What is the Solution?

• Impulse has developed a security solution aimed
  at colleges and universities to address their
  specific needs
• Allows only authorized compliant users to access
  university systems and networks.
• Promote Legal Acquisition of Licensed Content
• Captive Portal (not a pop up) that offers
  marketing support for vendors providing the
  solution to the University

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How does it work?
Internet traffic to the school comes through a
security layer (a firewall) to a router where a
switch connects individual users.
The Impulse System seamlessly plugs into the
router and blocks access to users who fail policy.
Firewall (Security)
Switch
Users hook up to the internet through the switch
Impulse Gateway
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Why Impulse?
Customer Value Proposition without the Captive
Portal

• Exclusively focused on the Higher Education
  Sector
• Scalable, distributed architectural design
• Integrates with existing and future network
  infrastructure in an out-of-line approach
• Does not represent a Single-Point-of-Failure to
  the campus network (Fail-open design)
• Does not represent a performance bottleneck to
  campus network traffic. Ability to update/change
  without affecting network service-level
  maintenance windows
• Offers an extensive array of integrated policy
  modules managed from a single product
• Low Total Cost of Acquisition and Ownership (TCO)
• Turnkey Implementation Services (planning,
  testing, on-site installation, training and
  deployment support)
• 7/24 on-going hardware and software monitoring,
  support, maintenance and update services

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Policy Modules
Technical Specs for IT Departments and Security
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Installed and Sold

• The Impulse system has approximately 40
  installations totaling 250,000 students. These
  schools include

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Customer Pipeline and Potential Growth

• We are generating about 3-5 new installations per
  month.
• Recently expanded our sales force to increase our
  presence in the scholastic market.
• Potential pipeline just in the university/college
  market includes nearly 2000 schools.

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Opportunities this can address

• In the past, these schools have desired our
  product, but securing budget was the primary
  factor that prevented adoption.
• Eastern Washington University
• Hendrix College
• San Bernardino CC District
• Saint Augustines College
• Johnson C Smith University
• University of Memphis
• Harford Community College
• Emory University
• University of Mississippi

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The Opportunity(Cost/Budget Cycle is an Issue)

• In the past few years higher education has more
  than realized the need for this product.
• Many schools know a solution exists however
• While not overly expensive (typical installation
  would cost approximately 50k), cost is a
  sensitive issue.
• Aside from the cost itself, budget cycle
  procurement procedures cause delays in adoption.
• A Media Play (Captive Marketing Portal) overcomes
  these obstacles

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Capitalizing on the Opportunity

• Subsidize the purchase price to the institutions
  by allowing advertising through the system at
  strategic points.
• Since users must log on to the system on a daily
  basis, we can provide marketing space to a
  guaranteed audience.

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User Authentication
Branding Opportunity Brought to you by
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Sample Marketing Opportunities

• Users login on a daily basis
• Use this event as a marketing opportunity.