Delia

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Delia
Delia is a post-16 learner who is determined to
run her own business one day. A good set of GCSE
results has given her the confidence to go on the
Advanced Diploma in hair and beauty studies and
she has settled into the course well. Having
flair and imagination, Delia is enjoying all
aspects of the Diploma. She likes the diversity
it offers, looking at business ownership one day
then product design and testing the next! Delia
spends much of her time at a nearby health club.
She won a years free membership in a competition
in the local newspaper and is determined to make
the most of it! The hair and beauty salon there
has given her ideas about career opportunities
for the future.
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Delia Advanced Diploma in hair and beauty
studies
additional and specialist learning 360 GLH
generic learning 180 GLH
principal learning 540 GLH

• Business location and design for hair and beauty
• Event management and enterprise for hair and
  beauty
• Product research, design and development within
  hair and beauty
• Exploring business management for hair and
  beauty
• Exploring media and image within hair and beauty
• Exploring the world of spas
• Business planning and finance within hair and
  beauty
• Cosmetic science

Level 3 Certificate in working in the
professional beauty industry (120 GLH) Level 3
Certificate in advertising and promotion (240
GLH) After speaking to her personal tutor, Delia
chose a range of ASL that would help with her
ambition to run her own business. She knew that
any potential venture would need to be
well-promoted and that the internet was a great
way to do this.
3 x functional skills at level 2 (prerequisite)
extended project qualification (120 GLH)
10 days work experience
personal, learning and thinking skills (60 GLH)
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(Work experience contd.)
Work experience
Extended Project
Finally, Delia was asked to conduct a series of
face-to-face and telephone interviews with
customers who attended the launch in order to
find out what they thought of the salon and its
products and services. She fed this information
back to the salon manager and staff concisely
which was much appreciated as everyone was
absolutely shattered!
Delia used her project to investigate the
feasibility of opening her own hair and beauty
salon. She identified potential locations in the
city and then compared them, looking at rental
costs, customer demographics and any
competition. Once she had chosen the most
suitable location she designed the interior of
the salon. She thoroughly enjoyed this,
especially visiting a range of existing salons to
get some inside help. To complement her research
Delia discussed with the owners their views on
heating and lighting needs as well as the most
suitable seating and treatment surfaces. She
presented, via a series of wall displays, three
different themed ideas with full costings to a
group of her friends and let them make the choice
promising them all a free cut and style in
return for their help!
Delia spent a placement with one of the salons
she visited whilst researching her project. They
were in the process of opening an additional
salon and Delia helped them get it ready for
business. She was asked to put forward ideas for
the launch party and distribute promotional
literature outside the city football ground on
match day. She was also asked to arrange for the
press to attend the launch and prepare editorial
material for inclusion with the pictures.
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