Persuasion is all around us

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Persuasion is all around us

• Positive Persuasive Techniques

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Using persuasion in our writing

• Supporting our ideas with
• Facts, details, statistics
• Quotes
• Reasons
• Examples
• Explanation of benefits, advantages, and
  consequences
• Personal experience/story

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Facts, details, statistics

• Relevant information that supports your position
• Our animal shelter needs to reduce its number by
  75 to make room for more animals. If these
  animals are not adopted, they will be put to
  sleep. Can you help?

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Quotes

• An explanation of what others have said or
  thought that supports your position
• The director stated I am sure if the public
  understands how serious overpopulation at our
  shelter is, they will come to our rescue. So if
  you are looking for a dog or a cat, have you
  thought about going to the animal shelter?

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Reasons

• A statement of reasons and explanation of why
  they should be accepted
• Adopting a pet from the animal shelter is so much
  better than buying one from a pet store because
  adopting means saving an animals life. Also
  adopting does not cost as much.

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Examples

• Important examples that help your audience see
  your point of view
• For example, you can expect to pay around 400
  for a normal cross-breed, from 550 to 700 for a
  pure breed and around 800 for a designer
  breed. In contrast, it only costs about 50 for
  an adoption fee.

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Explanation of benefits, advantages, and
consequences

• An explanation of what others stand to gain from
  agreeing with you and the consequences if they
  dont
• Even if you are not able to adopt an animal, you
  could help by volunteering at our local animal
  shelter. And if you are not able to do that,
  please spread the word that our animal shelter
  needs help. By taking action, you will feel good
  yourself. If you do nothing, many animals will
  suffer.

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Personal experience/story

• An explanation of a relevant personal experience
  that helps support your opinion
• When I visited the animal shelter, looking into
  the eyes of those poor dogs made me feel very
  sad, but I was excited to think that I could make
  the difference in the life of one of them. I hope
  you can make a difference too.

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• Prepared by
• Jennifer Bernhard
• Jennifer.bernhard_at_clark.kyschools.us