Why Apply

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Malcolm BaldrigeNational Quality Award
Baldrige National Quality Program

• Why Apply?

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Why Apply for the Baldrige Award?

• To improve performance and achieve world-class
  results
• To seek the most cost-effective, value-added
  business audit available
• To objectively clarify your organizations
  strengths and weaknesses

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What Others Are Saying

• I see the Baldrige process as a powerful set of
  mechanisms for disciplined people engaged in
  disciplined thought and taking disciplined action
  to create great organizations that produce
  exceptional results.
• Jim Collins, Author of Good to Great
  Why Some Companies Make the Leap and
  Others Dont

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Benefits of Applying

• Accelerate improvement efforts
• Energize employees and improve morale
• Gain an outside perspective
• Learn from the feedback
• Engage customers

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Benefits of Applying

• Align efforts and resources
• Develop an integrated management approach
• Focus on results
• Enhance benefits of certification and
  accreditation efforts
• Gain opportunity to become a national role model
• Earn prestige of being a Presidential-Award
  recipient, if selected

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What Others Are Saying

• Let me recall the staggering benefits which are
  waiting for the United States as we go forward
  with our own quality revolution
• Regaining market share
• Bringing back the jobs we exported
• Wiping out the bulk of our trade deficit
• Those are goals which deserve the unified support
  of all of us. The activities surrounding the
  Baldrige Award have been a valuable contribution
  toward reaching those goals.
• Joseph M. Juran, founder of the Juran
  Institute, Inc.

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The Feedback Report Your Greatest Benefit

• Written assessment of strengths/ opportunities
  for improvement
• Compiled by a team of expert Examiners
• The report includes
• a key themes summary
• organization-specific comments
• individualized scoring information
• the scoring distribution

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2007 Baldrige Award Applicants by Scoring Band
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Scoring for Award Applicants, 19882007
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What Others Are Saying

• The Baldrige assessment is the best
  consulting available. Teams of highly experienced
  experts analyze every aspect of your
  organizations strengths and weaknesses as
  presented by your own internal review. This
  internal and external review forces continuous
  assessment, learning, deployment, and integration
  of key business processes.
• Ken Davis
• Chief Medical Officer
• North Mississippi Medical Center
• Baldrige Award Recipient, 2006

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Baldrige and Other Performance Management Systems

• ISO 9001
• Health care accreditation, such as the Joint
  Commission (formerly JCAHO)
• Education accreditation, such as the North
  Central Association of Colleges and Schools
• Basic difference excellent performance versus
  minimum required performance

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How is Baldrige Different?

• Offers an overall systems framework
• Focuses on results in all areas
• Focuses on the futurea strategic view
• Includes organizational and personal learning and
  knowledge sharing
• Includes corporate governance, ethics, societal
  responsibility, and sustainability
• Provides a public service in the national
  interest

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Baldrige, ISO 9001, and Six Sigma

• May compete for the same resources
• Serve different but compatible purposes
• ISO 9001 and Six Sigma represent a fraction of
  the performance management system in the Baldrige
  Criteria

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What Others Are Saying

• It amazes me that U.S. businesses spend so much
  money on how-to books and coursework to teach
  leaders how to build successful organizations. My
  recommendation implement the Baldrige-based
  Criteria in your business. No other single
  document can help build a long-term successful
  organization.
• Jerry Rose, Former PresidentSunny Fresh Foods,
  Inc. Baldrige Award Recipient,
• 1999 and 2005

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Baldrige and Joint Commission Similarities

• Focus on continuous improvement
• Are based on a set of core values
• Offer a means for self-assessment

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Baldrige and Joint Commission Differences

• Joint Commission
• Focuses on patient care
• Establishes minimum standards for accreditation
• Considers individual factors

• Baldrige
• Overall organizational focus, including focus on
  patients
• Role-model performance
• Considers individual factors and strategic
  challenges and advantages

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What Others Are Saying

• Through Baldrige we have learned that there are
  no destinations on the journeyonly more
  opportunities for improvement. What a remarkable
  method to move an organization forward.
• W. Paul Worstell, President of 2007 Award
  recipient PRO-TEC Coating Company

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Baldrige and NCA

• NCA CASI has adopted Baldrige-compatible criteria
  as the basis of its new district and school
  accreditation frameworks.
• The NCA Higher Learning Commission has created
  the NCA Academic Quality Improvement Project
  (AQIP) to infuse quality in colleges and
  universities.

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What Others Are Saying

• Going through the full application cycle was a
  major catalyst in improving our organization. It
  served as the primary learning tool as we
  dissected the Criteria, analyzed the
  requirements, and developed our responses. For an
  affordable application fee and site visit
  expenditure, Baldrige provides education
  applicants with expertise that would be too
  costly for us to purchase in the open market.
• Dr. Frank Auriemma, Superintendent
• Pearl River School District
• Baldrige Award Recipient, 2001

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The Bottom Line Results

• Improved customer engagement and loyalty
• Higher return on assets and other scores

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The Bottom Line Results

• Greater workforce productivity, engagement, and
  achievement
• Increased market share

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The Bottom Line Results

• Reduced cycle time
• Decreased time to market

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The Bottom Line Results

• Lowered costs
• Increased revenue

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Resources for More Information

• Most Baldrige National Quality Program (BNQP)
  documents are available both in printed form and
  on the BNQP Web site.
• To obtain these documents, call [phone],
  e-mail baldrige_at_nist.gov, or visit
  www.nist.gov/baldrige.