E-Commerce Business Plan for The Pet Pleasing Bakery

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E-Commerce Business Planfor The Pet Pleasing
Bakery

• Eric Miller
• Mohammad Ahsan
• James Rockholt

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The Pet Pleasing Bakery

• General Project Info
• Critical Assumptions
• All 3 stores are located in San Diego
• Company is currently very small in size

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E-Business Model
Suppliers Ship Ingredients
Website Online Order
Receive OrderThrough FedEx
Payments Made Through Pay Pal
Company Bakes Treats Twice Daily
Storefront Buy in Person
Pick Up Order At 1 of 3 Locations
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Development Plan

• Phase 1 Planning / Scope
• General Project Info
• Critical Assumptions
• Problem / Opportunity
• Project Objectives / Description
• Identification Of Users
• Benefits
• Constraints
• Costs / Financial Opportunities
• Phase 2 Analysis / Determine System Requirements
• Define Target Customer
• Customer Concerns
• Marketing Strategy
• Product Distribution
• Competitors
• Strengths / Weaknesses
• State User Requirements

• Phase 3 Design
• Output Design
• Input Design
• Phase 4 Implementation
• Code And Create Site
• Testing
• Training

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Phase 1 Planning

• Problem / Opportunity
• Online Presence / Increase Sales
• Objective
• Attract more customers to the companys physical
  locations and increase sales through a company
  website.
• Identify Users
• Customers
• Managers

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Phase 1 Planning

• Benefits
• Stays Competitive
• Increased sales and customer base
• Professional online appearance will increase
  perceived product quality
• Gives customers another means to shop and
  research
• Constraints
• Costs of Development
• Shipping Promptness
• Production Limits
• Federal and State Regulations

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Phase 2 Analysis

• Define Target Customer
• Animal lovers
• Most likely medium to high income
• Customer Concerns
• Quality
• Speed and Reliability of Shipment

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Phase 2 Analysis

• Marketing
• Advertising at pet related events
• Online banner ads at pet related websites
• Link exchanges with other sites
• Search engine optimization
• Press releases
• Animal related articles

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Phase 2 Analysis

• Product Distribution
• FedEx
• Raise price 10 and offer free ground shipping
• Price is still very competitive
• Offer overnight and other shipping options that
  customer will pay for
• Available pickup

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Phase 2 Analysis

• Competitors
• Big Name
• Petsmart
• Pet Co
• Online
• Muttropolis.com
• LiverBiscotti.com

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Phase 2 Analysis

• Strengths / Weaknesses
• Inexpensive for high quality product
• Open 7 days a week
• Baked fresh
• Size of company
• of physical locations
• Other large competitors (Petsmart)

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Phase 2 Analysis

• Costs
• Web Admin
• PayPal
• Customer Service
• Future
• Bakery Staff

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Phase 3 Design

• Output Design
• Product prices, pictures, descriptions
• FAQ page
• Order status
• etc
• Input Design
• Online ordering with PayPal
• Customer Feedback
• Managers order system
• etc

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Phase 4 Implementation

• Code and Create Site
• Testing
• Bugs
• Order Processing and Status
• Training
• Managers
• Web Admin

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The Power of 1
Data from US Census Bureau and Appma.org
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