My Cat Has Fleas

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My Cat Has Fleas

• A Controlled Vocabulary and
• Search Systems Analysis
• Amy Knox
• April 12, 2006

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Search on
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Search on
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Fuzzy Searches Cat and variations on the theme
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Controlled Vocabulary Flea, Flee, Fleas
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Search Results Red Cat Items at PetSmart.com
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Search Results Detail Red Cat Items at
PetSmart.com
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Search ResultsRed Cat Items at PetCo.com
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Improving the SearchRecommendations

• Keyword assignment for non-product content
• PetCo
• Expand fuzzy search
• Improve results presentation
• Add associative content / May We Suggest
• PetSmart
• Expand synonym rings
• Improve placement of associative content
• Improve cataloging of non-product content

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Thank you!