Maintaining Consumer Trust Through Enhanced Data Security

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Maintaining Consumer Trust Through Enhanced Data
Security   Orson Swindle, Senior Policy Advisor
and Chair, Security Initiatives, Center for
Information Policy Leadership Lynne Goodendorf,
Global Head of Data Privacy and VP Risk
Management, InterContinental Hotels Group Mary
Monohan, Partner and Editor/Analyst, Javelin
Research Jason Zimmerman, Lead Web Developer,
PETCO
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Data Breaches and Buyer Behavior Lessons Learned
From TJX Mary T. Monahan, Partner, Javelin
Strategy Research mtm_at_javelinstrategy.com
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About Javelin

• Javelin is the leading provider of
  nationally-representative, quantitative research
  focused exclusively on payments and financial
  services topics. Based on the most rigorous
  statistical methodologies, Javelin conducts
  in-depth primary research studies to pinpoint
  dynamic risks and opportunities.

ROI
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Almost Two out of Five Consumers Became Data
Breach Victims Last Year
A Consumers Chances of Becoming a Victim
Data breached accounts are common Data breach
fraud is relatively rare
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Progress Is Being Made in the Fight Against
Identity Fraud

• However, 49.3 B 8.4 Million Victims A Very
  Serious Crime!

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Consumers View Merchants as a Weak Link
Consumer Viewpoint Who Is Least Secure in
Protecting Account Information?
Merchants need to improve their consumer security
perceptions
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Working Together Is The Best Way to Protect
Consumer Privacy
Consumer Viewpoint Who Has Primary
Responsibility to Do More to Prevent Fraud?
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Breached Merchants May Lose Customers
Three Out of Four Consumers Unlikely to Continue
Shopping at a Merchant where a Data Breach Occurs
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Security Leaders Will Gain Customers
84 of Consumers Likely to Increase Shopping at
Merchants who are Security Leaders
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TJX Largest US Data Breach Ever
45.7 Million Cards, 455,000 Personal Records
Who Will Pay?
TJX
PCI Compliance How to save your firm 256
million
Issuers
Consumers