OBJECTIVES

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OBJECTIVES

• To understand the complexities of entering and
  succeeding in international markets.

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SUB-GOALS

• To understand the global business environment.
• To understand the impact of the environment on
  global marketing strategies/programs.
• To gain management skills for planning and
  expanding activities in global markets.

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READINGS

• REQUIRED
• The Wall Street Journal
• SUGGESTED
• Any book on International Marketing
• Magazines like The Economist
• SOURCES OF DATA/INFO
• ww.mcob.usouthal.edu/mmenon/im/infosources.html
• www.oneonta.edu/libweb/subject/intbus.html

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GRADING

• QUIZZES (FOUR) 600
• ASSIGNMENT 250
• PRESENTATION 50
• PARTICIPATION 100
• A gt93 A- 90-93 B 87-89 B 84-86
• B- 80-83 C 77-79 C 74-76 C- 70-73

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ASSIGNMENT

• A Global Marketing Plan
• form a team (3 persons)
• select a country (get approval)
• select a product (get approval)
• do an industry (OT) company analysis (SW)
• select target, define positioning
• select entry mode
• develop the 4 Ps in detail
• There will be a formal presentation in class