Silicon Beach by S.O., Inc.

1
Silicon Beach by S.O., Inc.

• Jose Gomez
• Jessica Leung
• Nikhil Munj
• Huachang Xu

2
Outline

• Introduction
• Infrastructures
• Residential
• Recreational
• Commercial
• Conclusion

3
Introduction

• Goals
• Utilizes state-of-the-art technology
• Ensures safety of environment
• Serves a diverse community
• Creates a vibrant atmosphere
• Budget Breakdown
• 100M Total
• 35M for Infrastructure
• 35M for Residential
• 25M for Commercial
• 5M for Recreation

4
Introduction (contd)

• Land Use
• 50 Commercial (50 acres)
• 30 Residential (30 acres)
• 10 Recreational (10 acres)
• 10 Utilities (10 acres)

5
Infrastructures

• Goals
• Utilities
• Electricity
• Waste/Water
• Internet
• Roads
• Layout
• Cost

6
Infrastructure Goals

• Centralized Operation
• Only one company to deal with
• Self-Sufficient Operation
• Avoids power losses and debt to neighboring
  communities
• Clean Operation
• Maintains the beauty of the city and the bay

7
Electricity

• One central power plant (50)
• Diesel Combustion Turbines
• Biodiesel Fuel
• Solar Cells (35)
• Solar Farm
• Rooftop Cells
• Water Pumps (15)

8
Waste Management

• Trash ? Biodiesel
• Trash pipeline
• Trash depositories
• Flush system
• Pumps in water from bay
• Pushes waste into central station

9
Water

• Sources Sewage, Process Water, Bay
• Four Step Purification Process
• Desalination of salt-water
• Sludge is converted to biodiesel

10
Internet

• 802.16 Based System
• Central Base Station
• 1.5Mbps/household
• Ubiquitous Access
• Security
• 256-WEP encoding
• MAC Address Filtering

11
Roads

• One Main Loop
• Circles the town to avoid congestion
• Provides access to Shopping District from 101
• Links residents to 101

12
Roads (contd)

• Monorail System
• Links housing and shopping districts
• Eliminates traffic within the community
• Zero emissions
• Donated by
• Hitachi (7.5M)

13
Costs

• Plant 22.5M
• Pipes 4.0M
• Solar Rooftops 5.0M
• Roads 3.0M
• Internet Antenna 0.5M
• Total 35.0M

14
Goals Realized

• Centralized Operation
• All operations at central station
• Self-Sufficient Operation
• Maximizes use of recyclables
• Clean Operation
• Minimized wastes due to recycling

15
Residential Area

• 400 total housing units available
• Upper-Middle Class
• Condominiums 120 units
• Middle Class
• Apartments 150 units
• Lower-Middle Class
• Apartments 130 units

16
Use of Land

• 30 of total land area (30 acres)
• Condominiums 9 acres
• Private Beach 1 acre
• Middle Class Apartments 12 acres
• Lower-Middle Class Apartments 8 acres

17
Use of Funds

• 35 of total funds (35 million)
• Condominiums 13 million
• Private Beach 1 million
• Middle Class Apartments 11 million
• Lower-Middle Class Apartments 9 million
• Security 1 million

18
Condominiums

• 120 condos available over 9 acres
• Cost to Build 13 million
• 15-story building overlooking the bay
• Size/Cost to Own
• 2500 square feet, 3 bed, 3 bath 400,000
• 2000 square feet, 2 bed, 2 bath 325,000
• Features
• covered parking
• fitness center with indoor pool/jacuzzi
• banquet hall
• private beach
• laundry room in each condo

19
Beach

• Cost to Build 1 million
• Size 1 acre
• Features
• tanning chairs and beach umbrellas
• restrooms with changing rooms and showers
• full-time lifeguard

20
Complex Layout
21
Sample Floor Plan
22
Middle Class Apartments

• 150 apartments available over 12 acres
• Cost to Build 11 million
• 8-story buildings
• Size/Cost to Rent
• 2000 square feet, 3 bed, 2 bath 2,500
• 1600 square feet, 2 bed, 2 bath 2,000
• Features
• covered parking
• outdoor pool/jacuzzi
• fitness center
• laundry room in each apartment

23
Complex Layout
24
Sample Floor Plan
25
Lower-Middle Class Apartments

• 130 apartments available over 8 acres
• Cost to Build 9 million
• 8-story building
• Size/Cost to Rent
• 1500 square feet, 2 bed, 2 bath 1,800
• 800 square feet, 1 bed, 1 bath 1,300
• Features
• covered parking
• laundry room on each floor

26
Complex Layout
27
Sample Floor Plan
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Services

• Security (1 million)
• gated communities
• cardkey access to required to enter all buildings
• cameras located in all parking areas and each
  floor
• security guards in each complex
• Neighborhood Watch programs
• Wireless internet service using IEEE 802.16
  standard
• Power, water, garbage, and mail services
• Monorail service to mall and park
• Safeway grocery store and convenience marts

29
Recreational Area Location
30
Outline

• Objectives
• Budget
• Expenditures
• Timeline
• Layout
• Features
• Summary

31
A. Objectives

• Communal Environment
• Safe and Clean Environment
• Scenic Location
• Multi-Purpose Area
• All-Age Attraction

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B. Budget

• 5 Million
• Sponsorships and Gifts
• Toys-R-Us
• Home Depot
• Orchard Supply and Hardware
• Big 5 Sporting Goods

33
C. Expenditures

• Landscaping
• Security
• Facilities
• Restrooms, Playground, etc.
• Maintenance
• Miscellaneous
• Drinking Fountains, Benches, etc.

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C. Distribution of Expenditures
35
D. Timeline
36
E. Layout
37
F. Park Features

• Sporting Area
• Safety
• Resources
• Playground
• Miscellaneous

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I. Sporting Area

• Tennis Courts
• Basketballs Courts
• Swimming Pool
• Baseball field

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II. Safety

• Security Center
• Security Guards Patrolling Park
• Motion Detection Lights
• Emergency Call Box Stations

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III. Resources

• Restrooms
• Trash/Recycling Bins
• Bike Racks
• Picnic Area
• Barbecue Grills
• Community Building

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IV. Toys R Us Playground

• Jungle Gym
• Monkey Bars
• Sand Box
• Swing Set
• Slides
• Tan Bark
• Seesaw

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V. Miscellaneous

• Home Depot Rose Garden
• Stream
• Open Grass Fields
• Fountain
• Multi-Cultural Mural

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G. Summary

• What sets our park apart from others?
• High Security
• Lots Of Resources
• Beautiful Environment
• What will the community gain?
• Safe gathering for our kids.
• Centralize location for interaction.

44
Commercial District
45
Outline

• General Goals
• Retail and Restaurants
• Office Buildings
• Grocery Stores
• Layout
• Costs
• Summary

46
General Goals

• Display a good image of the community
• Diverse, safe, and technologically-advanced
• Provide complete range of businesses
• Retail, entertainment, food, and offices
• Attract customers from other areas
• Enliven shopping district and community

47
Shopping District Goals

• Take advantage of mild climate
• Open-air shopping
• Make use of space
• 60 Closely-spaced stores, possibly multi-level
• Promote Diversity
• Attract stores of all price-ranges
• Reflect diversity of community
• Foster independently-owned stores
• Apply technology to enhance shopping experience

48
Shopping District Components
49
Retail and Restaurants
50
Storefront Concept
51
Independent Stores

• Comprise 15 of total stores and restaurants
• Scattered throughout district
• Add character and uniqueness
• Initially attract customers by encouraging
  curiosity
• Provide entrepreneurial opportunities for
  community

52
Examples of Stores

• Electronics
• Frys
• Clothing
• Gap, Old Navy, Express, Abercrombie Fitch,
  Macys
• Food
• Starbucks, Baja Fresh, Chilis, In-N-Out
• Home
• Pottery Barn, Williams-Sonoma
• Toys
• KB Toys

• Stationery
• Hallmark, Papyrus
• Grocery
• Safeway
• Books
• Barnes and Noble
• General
• Target
• Entertainment
• Movie Theater (Century)
• Specialty Stores

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Information Terminals

• InfoSpots
• Terminals scattered throughout shopping district
• Promotes efficient shopping experience
• Interactive display to connect visitors to
  businesses
• Display maps, general description of businesses

54
InfoSpots Types of Interaction

• Restaurants
• Make reservations
• Check wait time
• Retail Stores
• Check Inventory (participation is voluntary)
• Entertainment
• Purchase movie tickets

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InfoSpot Benefits

• Attract customers
• Opportunity to shop efficiently
• Attract businesses
• Larger customer base
• Become a trendsetter in new shopping technology

56
Office Buildings
57
Office Buildings

• 2 multilevel buildings
• Some restaurants on first floor
• Starbucks, Quiznos
• Hitachi campus

58
Grocery Stores
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Grocery Stores

• Must be easy to reach
• Large grocery store within residential district
• Small grocery stores on bottom floor of each
  residential complex

60
Layout
61
Cost

• Retail
• Buildings 13.5M
• InfoSpots 1M
• Parking Structures 2M
• Security 0.5M
• Offices
• Buildings 7M
• Security 1M
• Total 25M

62
Summary

• Small businesses add to diversity
• InfoSpots use state-of-the-art technology
• Movie theater provides entertainment
• Hitachi campus provides jobs

63
Timeline
Months
64
Conclusion

• Goals Met
• Utilizes state-of-the-art technology
• Biodiesel, Monorail System, InfoSpots
• Ensures safety of environment
• Recycles waste, Solar Cells, One Road
• Serves a diverse community
• Affordable housing, shopping, and utilities
• Creates a vibrant atmosphere
• High-Tech systems enhance living experience
• Shopping districts creates a lively neighborhood