Medicare Prescription Drug Coverage

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Medicare PrescriptionDrug Coverage

• Terminology and Messaging
• April 19, 2005

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• Message Discipline
• Never deviate from tested, uniform message

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Two Topics

• Messages
• Hooks to motivate people with Medicare to act
• Behaviors people need to consider
• Terminology
• Terms used to describe the Medicare Prescription
  Drug Coverage

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Rules for Development and Use

• CMS is explaining Medicare prescription drug
  coverage with preferred terms and messages that
  are
• Research-based
• Plain language
• Consistent

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Messaging

• Overall Messages
• Drug coverage that helps you pay for the
  prescriptions you need.
• Medicare prescription drug coverage is available
  to all People with Medicare.
• There is additional help for those who need it
  most.
• The Medicare prescription drug coverage pays for
  brand name as well as generic drugs.

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Current Terminology

• For Low-Income Subsidy
• Extra help with drug plan costs
• Limited income and resources
• Apply
• To get Medicare Prescription Drug Coverage
• Join, enroll, sign up

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Current Terminology

• Miscellaneous
• List of drugs the plan covers
• At least 1 more for every month you waited to
  get a Medicare prescription drug plan, or you
  will pay more, or higher premium
• People with Medicare and Medicaid
• Personalized Counseling
• 3600 out-of-pocket
• Long-term care facility, like a nursing home
• Complaint

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Terminology
Consistency Please Help Us! Visit often for
the most recent preferred terms
www.cms.hhs.gov/partnerships/tools/materials/prefe
rredterms.pdf