Will the national alcohol strategy succeed

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Will the national alcohol strategy succeed?

• Don Shenker
• Acting Chief Executive
• Alcohol Concern

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I will cover

• What is the strategy up against?
• What the strategy is trying to achieve?
• Will it succeed?
• Alcohol Concerns work

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What SSS is up against?

• Rising alcohol related crime
• 64,000 more violent attacks
• Rising health harms from drinking
• Hospital admissions doubled in last 10 years
• Young people increasingly at risk
• 13 year old girls drinking 80 more

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What is the strategy trying to achieve?

• Culture shift sensible / social
• Rebalancing focus towards health and harmful
  drinkers
• National objectives local decisions
• More responsibility from Industry

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How will the strategy work?

• Comprehensive focus sensible drinking, reducing
  crime and ill health, harmful drinkers
• Regional Office/SHA oversight
• Specific objectives with measurable outcomes
• PSA targets

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Will it succeed?

• Shifting the culture
• Social marketing campaign - 10 million
• Close eye on industry practice tougher
  enforcement agenda
• Voluntary Labelling
• Parental guidance

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Will it succeed?

• Rebalance towards improving health
• NAO review
• PSA targets
• Health outcomes framework
• But Treatment provision?

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Will it succeed?

• Rebalance towards young people
• Social marketing campaign
• Price and Promo review
• Parental guidelines
• Underage sales
• But - treatment and support?
• But courage re industry?

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Will it succeed?

• National (PSA) targets
• Regional GO oversight
• Limited targets / scope
• E.g. Perception of crime
• Early days new strategies
• Multiplicity of structures and competing funding
  streams

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Will it succeed?

• Focus on broader range of drinkers
• Emphasis on SBI
• Social marketing campaign
• Self help / families role
• But dependent treatment?
• But Macro Supply Levers Price, Availability
  and Advertising?

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ACs Ongoing Work

• Raising the Bar Campaign
• Alcohol Awareness Week
• Treatment Expenditure Survey
• Government Reviews - Input
• Price and promotions
• Young people
• Standards and Responsibility

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Thank You Don Shenker dshenker_at_alcoholconcern.or
g.uk www.alcoholconcern.org.uk