www.TimmLozada.com

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Selling Your Home
The following presentation is our customized
marketing program for your home. It is designed
to ensure your home receives maximum buyer
exposure from day one. We trust you will find i
t helpful in familiarizing yourself with our
services and the benefits of working with us.
It is important that you know what you can expec
t from us as we work towards a common goal of
selling your home for the highest possible price
with the least inconvenience to you.
We hope you enjoy the presentation and we look f
orward to meeting with you soon.

• www.Timm-Lozada.com

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Awards Designations
2007-2006 Seattle Magazine - Best Real Estate
Agents 5 Star Best in Client Sat
isfaction 2006-2005 Top 2 of all John L. Sco
tt Realtors 2006-2004 Presidents Elite Award
2003 Presidents Award Members of The In
stitute for Luxury Home Marketing
Members of The National Association of Realtors
Members of The Washington Association of
Realtors Members of The Seattle-King County Assoc
iation of Realtors Members of The Northwest Multi
ple Listing Service Contributors to The John L.
Scott Foundation for Children's Hospital and
Medical Center

• www.Timm-Lozada.com

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2006 Sales Statistics
58 Closed Residential Listings
18 Closed Residential Purchases
99.94 List Price vs. Sale Price 100 Listings
sold (no unsold homes)
It may be surprising to learn that in todays
market not every home gets sold. In fact, some
agents fail to sell 25 of the homes they put on
the market. Why risk a 1 in 4 chance that your
home doesnt even sell? Our sales experience sh
ows that when you list your home with us, it gets
sold. And our negotiating techniques get you the
price your looking for.

• www.Timm-Lozada.com

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The John L. Scott Story
In 1931, my granddad, John L. Scott, founded a
real estate sales office in downtown Seattle.
John L as he was known, loved real estate. And
he loved the Pacific Northwest. What started with
one office and only a handful of agents has since
grown into one of the most successful companies
in the nation with 128 offices and 4,000 agents
in Washington, Oregon and Idaho.
At John L. Scott it has always been important to
us that you have an enjoyable and rewarding real
estate experience. We offer a number of
successful services including award winning
marketing programs and an award winning website.
Theyre nationally recognized because theyre the
best in the business. And so are our agents who
strive every day to offer you the highest
standard of professional service.
My granddad and my father were completely commit
ted to offering quality customer service
something that Im proud to say is still the
foundation of our company today.
J. Lennox Scott Chairman CEO

• www.Timm-Lozada.com

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John L. Scott Facts

• John L. Scott Real Estate has 128 offices and
  over 4,000 sales associates located throughout
  the states of Washington, Oregon, and Idaho.
  
• In 2004, John L. Scott Real Estate closed more
  than 56,000 transactions, grossing over 13
  billion dollars in volume sales.
  
• Currently ranked the 8th most productive real
  estate brokerage in the nation by Real Trends.
  
• Currently ranked the 5th largest regional real
  estate company in the nation by Real Trends.
  
• Recipient of Mega Marketing Award for having one
  of the top real estate marketing programs in the
  nation.
  
• Recipient of Inman Innovator Award for Most
  Innovative Real Estate Company in the Nation.
  
• JohnLScott.com receives over one million visits a
  month, producing over 150 million hits and 6
  million listing views.
  
• John L. Scott Chairman CEO, J. Lennox Scott,
  honored twice by Realtor Magazine as one of the
  25 Most Influential Individuals In Real Estate
  In The Nation.
• The John L. Scott Foundation contributes hundreds
  of thousands of dollars every year to raise
  millions for childrens healthcare.

• www.Timm-Lozada.com

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The 15 Steps to Selling a Home
Marketing your home is only one step in the
process of selling your home.
In fact, there are 15 steps to selling a home and
we will guide you through each step of the
process with expert advice

• The 3 P's (Presentation / Promotion / Price)
• Negotiating the Offer
• The Purchase and Sale Contract
• The Home Inspection
• Re-Negotiation
• Loan Application
• The Appraisal
• Title
• Escrow
• Loan Commitment / Waiver of Financing
• Closing and Recording Date
• The Final Week of Closing
• Possession
• The First Week After Possession
• The First Year After Closing

• www.Timm-Lozada.com

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3 Things Required To Sell A Home
1. Presentation
Well staged homes often sell at a higher price
than non-staged homes. To receive the highest p
rice, your home needs to be ready to show to the
public. The goal is to emulate a show or model
home. We will give you advice on staging your
home to appeal to buyers. Staging a home doesn
t necessarily mean spending more money. Simply
rearranging furniture, clearing out the clutter
and a good cleaning will help to achieve the
model home look.

• www.Timm-Lozada.com

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3 Things Required To Sell A Home
2. Promotion
We use every marketing channel available to
ensure your home has maximum buyer exposure. From
state of the art internet and multi-media
marketing to traditional methods like
newspapers. We always use high quality, full colo
r photography. Printed materials are always on pr
emium papers in full color. We use professionally
written marketing comments to entice buyers.

• www.Timm-Lozada.com

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3 Things Required To Sell A Home
3. Price
Price is what the market determines a ready,
willing and able buyer is prepared to pay.
The key to a successful sale lies in correctly p
ricing your home. Together, we will analyze the
current market. Appropriate pricing is very imp
ortant. Many potential buyers won't even look at
an overpriced home.

• www.Timm-Lozada.com

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Market times have increased substantially and
buyers have many more homes to choose from. To
stand out from all the other homes and get top
dollar, your home must be marketed through every
available channel. Our comprehensive marketing
plan does just that. We utilize every marketing
channel to ensure your home is showcased for
maximum buyer exposure.

• www.Timm-Lozada.com

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Our 14 Point Marketing Plan

• Listed with Multiple Listing Service
• Print Media Marketing
• Seattle Times
• Homes Land Magazine
• Other Regional Specialty Publications
  Available
  
• Yard Sign with Flyer Box
• Full Color Flyers
• Brokers Open House
• Targeted Direct Mail Campaign
• 100s of recipients
• Targeted Direct E-Mail Campaign
• 1000s of recipients
• Targeted Agent Only Campaign
• 1000s of agents
• Relo Nationwide Referral Network
• Nationwide Shared Brokerage
• Internet Website Marketing
• 14 high-profile websites 100s of other sites
• Multi-media Web Tour

• www.Timm-Lozada.com

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1. Multiple Listing Service
Agent-Only Access To the MLS Allows for 15 photos
Map and driving directions Important details ab
out your home Agents will find your home and shar
e with their clients
Public Access to the MLS Buyers can search for ho
mes listed with the MLS No private details are ac
cessible to the public
www.nwrealestate.com

• www.Timm-Lozada.com

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2. Print Media
Your home will be featured in Homes and Land
Magazine Website. The middle section and back c
over are exclusive to John L. Scott and are the
sections most coveted by advertisers.
Homes and Land prints 60 million magazines
nationwide yearly. Also listed on www.homesandlan
d.com
Your home will be featured in the Seattle Times
newspaper and website. Seattle Times is the large
st weekday newspaper in Washington.
Weekday circulation of 234,274 and weekday
readership of 578,500. SeattleTimes.com is the mo
st visited online newspaper in the Northwest.

• www.Timm-Lozada.com

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3 4. Signage Flyers
Your home will be marketed with high quality sig
nage and full color flyers with photos.
Signage and flyers are important marketing tools
because many buyers first find a home by driving
around neighborhoods. Our flyers are designed by
professional graphic designers. All marketing
materials are printed on premium paper in full
color with high quality photography.

• www.Timm-Lozada.com

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5. Brokers Open House
A brokers open house is an event that promotes
your home to the entire broker and agent
community. Having agents visit your home creates
excitement and a desire to share your home with
their clients. With your approval, we will host
a brokers open at your home.

• www.Timm-Lozada.com

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6, 7 8. Targeted Mail and Email Campaigns
Your home will be marketed with both targeted
mail and email campaigns. All campaigns use high
quality postcards and graphical emails that are
always in full color with exceptional
photography. Targeted campaigns are very effectiv
e when used properly. Our campaigns are designed
according to demographic groups that are
interested and qualified to purchase your home,
not just random people.
Hundreds of mail recipients Thousands of email re
cipients
Thousands of agents

• www.Timm-Lozada.com

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9 10. Relo Network Shared Brokerage
RELO Network John L. Scott is a founding member o
f the RELO Network. Your home will be marketed to
over 700 members, 4,700 offices with over
110,000 associates nationwide. The RELO Network
accounts for 39 of all real estate transactions
closed each year. This unparalleled marketing ex
posure allows us to attract corporate relocation
buyers both nationally and internationally.
Shared Brokerage John L. Scott has been at the fo
refront of Shared Brokerage. Shared Brokerage
means that competing real estate companies
nationwide share home listing on their corporate
websites, which ensures your home is exposed to
buyers across the country regardless of what real
estate company theyre working with.

• www.Timm-Lozada.com

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11. Internet Marketing
The Internet has changed real estate forever and
created the best marketing opportunities in the
history of real estate. However, it must be
leveraged correctly to be effective.
The quality of marketing is critical to
successful internet marketing. Exceptional
photography, enticing written comments and use of
the best technologies and websites are key to
harnessing the internets marketing power.
Your home will appear on many high profile websi
tes reaching a world wide audience of millions.

• www.Timm-Lozada.com

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11. Internet Marketing
Your home will appear on the following leading
websites
www.johnlscott.com www.timm-lozada.com www.realt
or.com www.msn.com www.yahoo.com www.nwrealesta
te.com www.seattletimes.com www.homesandland.com
www.livingchoices.com www.craigslist.org www.w
indemere.com www.coldwellbankerbain.com www.rema
x.com www.relohomesearch.com
In addition to the sites listed here, your home
will also appear on the websites of the hundreds
of competing real estate companies that
participate in shared brokerage across the
nation. In all, your home will appear on hundreds
of websites that have a worldwide audience of
millions. As always, we will use exceptional phot
ography, enticing marketing comments to build
interest in your home.

• www.Timm-Lozada.com

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11. Internet Marketing
How Your Home Will Appear on JohnLScott.com
12 High quality photos Its own web address www.j
ohnlscott.com/12345 Well written marketing commen
ts to entice buyers Listen to audio description
View a tour of your home Print map driving dire
ctions Schedule appointment for viewing Email to
friends Calculate mortgage payments
www.johnlscott.com facts 150,000,000 hits per mo
nth 6,000,000 listing views per month 1,000,0000
visitors per month

• www.Timm-Lozada.com

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11. Internet Marketing
How Your Home Will Appear on Timm-Lozada.com
Unlimited high quality photos in a scrolling
slideshow Its own website address www.timm-lozad
a.com/12345 Well written marketing comments to en
tice buyers View a tour of your home Print map
driving directions Schedule appointment for view
ing Email to friends Calculate mortgage payments

• www.Timm-Lozada.com

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12. Multi-Media Web Tour
Your home will be marketed with a multi-media
webtour that includes exceptional photography,
animation and music. The web tours are included o
n your JohnLScott.com and Timm-Lozada.com web
listings.

• www.Timm-Lozada.com

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13. Home Profile Book
Your home will have a Home Profile Book that
potential buyers can browse at your home during a
showing appointment. The book contains helpful
information about your home such as
Square footage and lot size Number of beds and
baths Useful property information Plat map of p
roperty Utility providers The local area Commu
nity information Schools websites

• www.Timm-Lozada.com

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14. Progress Reports Communication

• Were committed to providing you with regular
  communication during the sale of your home. You
  will always be informed and in control of your
  real estate transaction.
• You will receive a weekly progress report that
  showing activities such as
  
• Ads placed during the report period
• Number of showing appointments
• Feedback on presentation and pricing provided by
  showing agents
  
• Number of viewings on your homes web listings
• We will also periodically review real estate
  market activity. This includes comparable homes
  sold, new on the market, price reductions, etc.
  
• Once youve accepted an offer on your home, we
  will provide you with a secure, password
  protected website where you can view the status
  on every detail of your transaction, 24 hours a
  day.

• www.Timm-Lozada.com

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The 15 Steps to Selling a Home
This concludes our marketing program, but thats
not the only step to selling a home.
In fact, there are 15 steps to selling a home and
we will guide you through each step of the
process with expert advice

• The 3 P's (Presentation / Promotion / Price)
• Negotiating the Offer
• The Purchase and Sale Contract
• The Home Inspection
• Re-Negotiation
• Loan Application
• The Appraisal
• Title
• Escrow
• Loan Commitment / Waiver of Financing
• Closing and Recording Date
• The Final Week of Closing
• Possession
• The First Week After Possession
• The First Year After Closing

• www.Timm-Lozada.com

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Thank You!
We know that you have a busy life and wed like
to thank you for taking time out of your day to
learn about the services we provide.
We hope you found our presentation informative a
nd should you have any questions, we are here to
help. We look forward to working with you!
Laura Faulkner 425.466.8778
laurafa_at_johnlscott.com Victor Lozada 425.443.61
31 victorl_at_johnlscott.com Tamila Timm 206.372
.7722 tamilat_at_johnlscott.com

• www.Timm-Lozada.com