Conferencing

1
Conferencing Enterprise ROI

• Randy Knaub
• Director of Marketing

2
Emerging Conferencing Paradigm Unlimited,
Enterprise-Class, Integrated
Average Conferencing Minutes per Person

• Issues to Consider that Impact ROI
• Scope of Functionality
• Underlying Architecture
• Deployment Model
• Integration Capabilities
• License Model

Conferencing on Every Desktop, like eMail
Current Point Solutions
3
Scope of Functionality Single Enterprise
Standard

• Enterprise-wide Conferencing Standard
• Integrated voice, Web, video conferencing
• Integrated PSTN / VoIP audio
• Multiple modes (applications) in single platform

4
Underlying ArchitectureScalable, Robust,
Bandwidth Efficient

• Distributed Architecture
• Dial locally, conference globally
• Enterprise-class scalability
• Automatic reconnection overflow, failover
• Bandwidth Efficient
• Local on-site multiplexing communication
  software Single stream between servers
• Upstream efficiency Voice Activity Detection
  (VAD) for PCs and phones
• No data transmitted during silence

5
Deployment Model Blended On-site / Hosted
Deployment
Phone Switch
Phone Only
PSTN
Global Hosted Service
Home Office
Headquarters Office

• Benefits
• Flexibility
• Security
• Integration
• Bandwidth efficiency
• Unrivaled cost savings
• Overflow, fail-over
• Worldwide coverage
• Rapid start-up
• Managed as a single application

Enterprise WAN
Small Branch Office
Large Branch Office
6
Integration Capabilities Link with Key
Infrastructure

• Integration Benefits
• Easier Manageability - Higher Security
• More Rapid Adoption - Reduced Cost

7
License Model Flat Rate Pricing is the Only
Model that Scales

• Limitations
• Most offerings have separate per minute fees for
  audio
• The more you use, the more you pay
• Difficult to manage in a dynamic environment
• External users drive up costs
• Inhibits adoption
• Benefits
• Sets Conferencing Free!
• Cost savings
• Predictability
• Easy to manage
• Give it to everyone
• Accelerates adoption business benefits

Per Minute
Named User / Host
Concurrent
C O S T
Fixed Price / Unlimited Usage
U S A G E
8
Enterprise ROI of ConferencingEnhanced Business
Performance, Cost Savings

• Collaboration positively impacts an
  organization's business performance. Overall, 36
  of a company's performance was due to its
  Collaboration Index. This is more than twice the
  impact of a company's strategic orientation (16)
  and more than five times the impact of market and
  technological turbulence influences (7).

9
ROI of Unlimited Conferencing Which Company
Would You Rather Be?

• Growth Driven From New Users, New Uses
• Sales demos, training, contract negotiations,
  channel support
• Services customer deployments
• Engineering global teams, outsourcing
• Marketing lead generation, product launches
• Management all hands meetings
• HR employee training reviews, EEOC compliance
• Finance budget creation review, audit, legal
• IT remote support, infrastructure rollout

Average Conferencing Minutes per Person
Conferencing on Every Desktop, like eMail
Current Point Solutions